Reunion Tower is arguably one of Dallas' most recognizable landmarks. Built in 1978, its underutilization led to an uncelebrated existence in recent years. The goal was clear: rejuvenate a city icon as a "must-see" destination for both visitors and the community. The repositioning of Reunion Tower is a purposeful marriage of innovative design and interactive technology, with the design taking cues from the tower's geodesic dome. The deliberate focus on the details, from the finest materials to state-of-the-art software, elevates the visitor experience while modernizing a city landmark. Reunion Tower will once again be an iconic Dallas destination.