Hospitality

Eos Hotel and Spa in Höfn, Iceland strives to create a
spiritual, relaxing experience inspired by the northern lights
while also promoting sustainability for destination travelers.
Iceland’s peak travel months range from September to April,
with over 1.7 million visitors being reported in 2022 alone
(Icelandic Tourist Board, 2022). Eos Hotel and Spa gained its
name from the mythological goddess “Eos, the
personification of the dawn, who rose each morning from her
home at the edge of the river Oceanus to deliver light and
disperse the night.” (Anon, 2023) connecting the long history
of the northern lights to native folk tales. The lights have also
been identified as aurora borealis or the dancing lights, but
scientifically are caused by, “charged particles colliding with
gases in earth’s atmosphere” (Odenwald, 2001). The hotel
includes elements of movement and flow of energy to
support this idea. Höfn, Iceland was selected as the prime
location due to its small population of 2,462 people (Icelandic
Tourist Board, 2022) and lack of existing hotels. Höfn, is a
fishing city off the coast and with its minimal light interference
it makes it a premier viewing location. The hotel would be
promoting small businesses, locally sourcing food, and water
to minimize environmental impacts as well as help
economically. Iceland alone was also chosen due to, “an
abundance of indigenous renewable energy resources in
hydroelectricity and geothermal energy. In a country with no
fossil fuel resources, fuel-based electricity generation is
virtually non-existent” (Hreinsson,2008). Amenities will
include guest rooms, spa, saunas, a shopping boutique, bar,
dining, viewing lounges, and connections to hiking paths. Eos
Hotel and Spa will leave guests reminiscing on an uplifting
and elevating experience that can only be obtained in such a
unique location and drive them to come back over the years.