Your Marketing Department is your marketing department when you need one. Whether it is building a marketing and pr strategy, redesigning a website, planning an event, or developing a social media plan, we will meet the needs of your growing business. The company's founder, Heather Lawrence, has the expertise, drive, insight, and determination to help you achieve your business goals through targeted and comprehensive marketing efforts. We combine our many diverse years of professional experience to deliver results on the mark and on time.
Your Marketing Department, Los Angeles, CA, US, Principal
• Create and oversee the implementation of marketing strategies and branding standards to further my client’s mission and growth
• Pitch stories and organize product placement and press loans to editors
• Use strong writing skills to draft press releases and marketing collateral
• Create Social Media strategies for clients and manage implementation
• Oversee and manage web design for clients’ websites
• Plan, budget, and execute events
• Organize and manage clients’ One Kings Lane sales
• Research, draft and oversee advertising budgets and media plans
• Create and manage electronic communications campaigns
Rose Tarlow Melrose House Showroom, Los Angeles, CA, US, Marketing Manager
• Create and oversee the implementation of marketing strategies and branding standards to further the company’s mission and growth
• Organize and execute events for product launches, new showroom openings, and other promotional events
• Planned and executed market strategy for new retail product line
• Director of all digital and social media
• Pitch stories and organize product placement and press loans to editors
• Manage media relations including writing press releases, launching new designs, and maintaining strong relationships with editors and journalists
• Oversee website redesign for core brand and creation of new website for new retail product line
• Supervise all branding and ensure consistency of logo usage and branding throughout company
• Style and manage product photo shoots
• Manage external design team for website and all marketing collateral
• Create annual marketing plan
• Create and maintain annual marketing budget
• Implemented guidelines for company branding standards
• Implemented cost cutting policies that saved over $50,000 from the 2012 budget
• Negotiated and executed three flash sales with One Kings Lane that netted over $250,000
The Rug Company, Los Angeles, CA, US, PR & Marketing Coordinator
• Assisted in the coordination of US media relations including writing press releases, launching new designs, and maintaining strong relationships with editors and journalists
• Pitched stories and organize product placement and press loans to editors
• Organized and executed events for product launches, new showroom openings, and other promotional events
• Create annual marketing plan
• Handled all press inquiries and track secured coverage
• Managed database of over 600 press contacts, editors and stylists
• Managed and tracked US advertising budget
• Met with magazine representatives and other advertising outlets to research and achieve advertising goals that benefit all US showrooms
The Jewish Federation, Rockville, MD, Special Events Coordinator
• Successfully produced over 60 events
• Managed and oversaw event logistics including theme and concept development, negotiated contracts with all vendors, and implemented event plan
• Developed corporate sponsorship program
• Created strategic plan to accomplish long term organizational marketing and publicity goals
• Managed annual and event specific budgets and programming timelines
• Maintained “Event Highlights” book
• Representative Events: 1st Intergenerational Leadership Retreat- a three day retreat for major giving families and upcoming community leaders at a camp site in Pennsylvania; 2006 Inaugural- a private dinner with Placido Domingo prior to Washington National Opera’s opening night; Super Sunday- a dial-a-thon held simultaneously in three locations with over 1,000 volunteers. Other events include women’s luncheons, young professional events, and the organization’s Annual Meeting for all of its membership.
Elle Decor Magazine, New York, NY, US, Marketing Coordinator
• Executed value-added programs for international advertisers
• Designed and implemented plans to launch new product lines
• Assisted in the creation, production, and layout of special in-book advertorial sections
• Supervised advertising and promotional budget and tracked marketing invoices
• Coordinated annual sales meeting
• Utilized computer systems to analyze and track advertisers' marketing and sales campaign strategies
Sold advertising through promotional activities
• Secured four new advertisers during first issue with innovative creative concepts
• Created special in-book advertorial sections to meet advertisers’ marketing goals
• Worked to create and implement new promotional programs in order to grow current and new business
• Conducted frequent meetings and sales presentations for advertisers and ad agencies within client list
• Sold advertising through direct sales
• Attended industry events, conferences, and tradeshows to network and serve as a company representative
• Composed weekly reports status of accounts
Boston University, Boston, MA, US, Bachelors, Business Administration
BS in Business with a Concentration in Marketing
