Brenda Demaline

Brenda Demaline

Austin, TX, US



Award winning designer, leader, and generalist with a holistic approach to design supporting the big picture aesthetics with function. Expertise in locally relevant and sustainable design, new construction, renovations with experience in tenant improvement, mixed use, and commercial retail.  Experienced in leading and training in-house and external design teams. Client focused and with strong relationship building skills.

15+ years experience working for Fortune 500 and small start up companies.



BD Designs International, Principal and owner

Sep 2010 - current

Starbucks Coffee Company, Design Manager - Latin America

• Design leader focused on directing Mexican and Caribbean-based and in-house store development teams; responsible for store design of an average of 30 new stores per year and 20 existing store renovations for the management of country specific existing store portfolio (Mexico, Bahamas, Aruba and Puerto Rico).
• Created the designs for a minimum of $12M yearly investment providing feasibility studies, schematics and space planning, finishes and artwork selections, design drawing implementation, while guiding an in-house or outsourced team of drafters.
• Established first locally relevant and sustainable design in the Latin America region.
• Created and managed design for sustainable high profile stores and company new strategic initiatives.
• Executed directions and leadership to regional store development teams via quarterly market visits, design clinics and training, store
tours, on site construction support and daily project communication.
• Ensured design execution remained consistent with company objectives and architectural standards while communicating the Company’s brand image.
• Communicated market status & deliverables to executive leadership team weekly and quarterly.

Apr 2006 - Sep 2010

Starbucks Coffee Company, Design Manager- Renovations - Midwest

• Design leader focused on managing Existing store renovations and coordination with cross-functional development teams and external parties.
• Ensured compliance of store designs with national, regional city and area building codes and landlord design criteria to secure permits and building approvals.
• Directed and managed in-house store development teams: responsible for monitoring major and minor renovations and to ensure budget adherence.
• Monitored production of construction documents by in-house team members and other parties to ensure accurate and timely deliverables to field teams and store locations.
• Supervised, coach and mentor design team members.
• Prioritized and communicated project schedules and department objectives to the design team.
• Successful Implementation and coordination of company wide strategic initiative rollout program- food program.

Apr 2004 - Apr 2006

Starbucks Coffee Company, Job Captain

• Created high quality store designs which value the needs of partners, customers and communities.
• Developed store designs to align with corporate goals, values and projected returns on investment.
• Built a professional and enthusiastic team environment that fosters individual growth.
• Reviewed and analyze site surveys and analyze accompanying budgets.
• Coordinated mechanical, electrical and plumbing plans.
• Tracked project schedule timelines and communicate with team regarding project status.
• Participated as a design team member to solve design questions and issues.
• Communicated effectively with field partners.
• Maintained organization of various in-coming and out-going communication.
• Focused on proficiencies in Cad Microstation, Excel, Word and PowerPoint.
• Project lead on various special projects:
•Award: Excellence in Communication with the field team. •Project lead– GWO project 700 renovations for NW region stores. •Project Lead for Design- New Espresso Equipment Feasibility test

Feb 2000 - Apr 2004

BD Designs International, Principal and Owner

St. Maarten, (Dutch Antilles)- Caribbean
Antigua –(British Commonwealth)

• Provides site survey field measurements, plumbing, electrical, structural and architectural detailing produced complete sets of construction drawings to submit for building permit.
• Specializes in commercial and residential renovations, mixed used, office space planning, restaurant and resort design.
• Focuses on using AutoCAD 14, AutoCAD LT 98 and Data CAD 7.50
• Excellent communication in local business practices with multi-lingual and multi-cultural clients

Aug 1994 - Oct 1999


University of Washington, Project Management

Project Management Certification

Mar 2011 - current

National Council of Architectural Registration Boards (NCARB), BArch, IDP Program

I'm currently enrolled in the IDP Program to acquire Architecture License in WA state.

Mar 2011 - current

Project Management Institute (PMI), PMP Certification

I'm currently studying for PMP Certification

Jan 2011 - current

Owens Community College, Mechanical Engineering

Sep 1991 - Jun 1994


Starbucks Store of the year 2010- kiosk category, 1st Place

• Award winning design: International Store of the Year Competition -

o 2010 1st place winner – Sustainable Custom Kiosk – Aruba

View at:


Internal Publication, Other

Conceived, designed and authored, Internal Publication: Starbucks Local Relevant International Design Guidelines as part of Starbucks Transformational Agenda


Strabucks Store of the Year - 2008, Honorable Mention

• Award winning design: International Store of the Year Competition -
o 2008 Honorable Mention for Local Relevance – San Miguel Mexico

View at :


Areas of Specialization