Appleseed Strategy grew out of my experience working with emerging and national architecture and planning firms. Early in my career, I joined Michael Willis Architects as its second employee and helped its expansion to three offices and 45 people over several years. During that time, I learned so much about the challenges firm leaders face in establishing a presence in the marketplace and began developing the strategies Appleseed uses to build a strong company. Because I wanted to learn more about how national firms operate, I subsequently held positions as marketing director and development director for widely regarded firms such as STUDIOS Architecture and Bohlin Cywinski Jackson. I am keenly interested in urbanism, sustainable design, culture and higher education, and how trends and the economy shape the built environment.

Professional Activities: Lambda Alpha Golden Gate Chapter; Facilities Planning Academy, Society of College and University Planners; Urban Land Institute (National and San Francisco); Founding Member and Marketing Chair, Women’s Development Collaborative

Speaking and Guest Critic: American Institute of Architects (National), Boston Society of Architects, California College of the Arts, Society of Marketing Professional Services (Northeast Region, New York, San Francisco Bay Area), Structural Engineers of Northern California, University of California, Berkeley, University of San Francisco, Urban Land Institute San Francisco, U.S. General Services Administration Region 9, Women in Real Estate

Writing: Oculus Magazine / AIA New York (with Nancy Kleppel), Learning by Design, Urban Land

Accreditations: LEED AP, BD + C

Education: B.A., Yale College; Graduate Certificate, University of California, Santa Cruz; M.F.A., University of Pennsylvania