The main idea is based on playing the contemporary home environment – without fin-de siècle illusion – where the minimalist layout is warmed-up using different wall panels made by fabrics, wood and mirrors.
The internal cladding runs directly from the heart of the boutique to the shop window, where hidden monitors behind black backpainted glass panels and rotating full-figured screens catch the customer’s attention looping the latest collection or projecting special art event happenings.
It creates an overall journey from the real material craftsmanship to the intangible hi-technology.

The house expands to the garden concept not for answer to the residential request but to offer a magical boutique space, without traditional home bonduaries: a sort of wonderland where everything may happen, where everything can be displayed: accessories or art pieces.

Like in a patio configuration, the second domestic space face a magical garden announced by a further panels wall that lead the customer to a new home feeling, a deep-down fitting room.

On the walls – to display clothes and accessories – are placed movable shelves on lightweight metal thread-like structures, that match to free standing elements of the very-italian artisan metalworker Antonino Sciortino together with high quality Italian design master pieces, like Giò Ponti tea table and Tropicalia chair by Moroso, to complete the brand image on the international scene.