MNA refreshed the concept for Lucky Brand Jeans, elevating the presentation of the brand through a lighter, cleaner palette and a new central focus on the denim. Darker, antiqued finishes are updated with white materials: painted poplar boards, marble counters, powder coated fixtures and a painted board ceiling. Accents of sea foam green and sage, connect with the brand’s Californian roots. Denim is grouped centrally - with fitting rooms to either side- providing a specialty focal point.