BLDWN’s first flagship retail destination at Melrose Place, Los Angeles, is an homage to the classic American craftsmanship that is the brand’s ethos. Montalba Architects, in collaboration with BLDWN’s creative team, crafted the concept space as as series of framed vignettes that seam together the BLDWN story; one of both lifestyle and the celebration of the American lineage.  Seemingly floating custom millwork and metalwork volumes strategically define the space within the boutique, fusing the ethos into the construction of the space itself while also meeting practical needs for product display and storage. 

The material palette consists of solid white oak, black solid steel, and micro-ribbed glass, conveying a sense of transparency and texture. Custom oak millwork acts as a hand-finished backdrop to the clothing on display. The ribbed glass screens create a sense of direction for foot traffic while also providing a layer of privacy for shoppers.  A central, oak louvered feature wall acts as a focal point in the light-filled main space