DIFFA by Design - May 2023

Every year, the Design Industries Foundation Fighting Aids (DIFFA) hosts its renowned DIFFA by Design signature event, a three-day celebration of design. At this event, talented designers, architects, and creative companies unite to conceptualize, craft, and unveil inspirational installations. All proceeds are dedicated to fighting against AIDS, homelessness, food scarcity, and drug abuse—an unwavering commitment to making the world a better place.

This year, four interior design students from Parsons School of Design, guided and mentored by Alfred Zollinger and Carly Cannell, collaborated passionately to create an interactive installation infused with the essence of the event's theme-sustainability. Embracing this crucial theme, we forged meaningful partnerships with local vendors–Patrick Townsend, Matter Practice, and Ambassador Construction. Together, we embarked on a mission, focusing on up-cycling and minimizing the production process—making a resolute stand for the well-being of the planet.

The concept of second chances embodies hope and the human capacity for growth, redemption, and transformation. It allows us to break free from our past and create a better future for ourselves and those around us. The "SECOND + CHANCES" project aims to bring this idea to life by repurposing discarded wood and pipes sourced throughout the city to create a community-driven installation. The panels will feature engraved messages about second chances, including personal stories or inspiring quotes and opportunities for community interaction where it was first displayed at the Javits Center for DIFFA. By up-cycling materials and promoting community engagement, this project highlights the potential for sustainability and positive social impact through design.

To underscore the very essence of up-cycling and the notion of second chances, we took another step after the DIFFA event. Rather than simply discarding the installation, we embarked on a mission to extend its lifespan, infusing it with a greater purpose and meaning. 

The installation then found a new home at the Re:Generations event, hosted by Parsons School of Design in collaboration with Pride Live - an event that celebrates diversity, inclusivity, and creative expression. By breathing new life into the installation, we showcased the boundless potential of sustainability, proving that it can manifest in a myriad of transformative forms.