Marketing and graphic design director with strong leadership experience in business development.
Success in leading projects through the implementation of effective initiatives and collaborations.
Expertise in strategic planning, market research, team management, visual design, and content writing.
Skidmore, Owings & Merrill LLP (SOM), New York, NY, US, Senior Marketing Specialist
Lead firm-wide business development in the transportation markets across all geographical regions.
Support the commercial, residential, hospitality, and urban design markets in both the US and Asia.
Utilize Salesforce to track the win/loss ratio and cost of pursuits to generate reports for leadership.
Curate and upload approved project photography, renderings, and drawings to OpenAsset.
Submit firm pre-qualifications for government entities, developers, and larger A/E companies.
Stephen Yablon Architecture, New York, NY, US, Director of Marketing
Developed long term strategic initiatives for all business development and public relations efforts.
Led the creation of custom copy and design for firm brochures, proposals, and interviews.
Promoted the work and philosophy of the firm though external talks, social media, and the website.
Reinforced current client relationships and made new connections beyond existing markets.
Coordinated with professional photographers on scheduling, shot lists, and retouching requests.
Heart Wood Studio, New York, Freelance Graphic Designer
Worked with a personally crafted custom furniture company on a rebranding effort which included creating a new website, employing e-blast and direct mail strategies, and increasing social media presence.
High Street Properties, New York, NY, US, Project Manager
Designed a custom kitchen in collaboration with Heart Wood Studio in Troy, Michigan for an historic Manhattan co-op apartment.
Prepared and submitted package including a project narrative, drawings, and photography and proposed alterations in response to management and consultant feedback.
Oversaw construction and communicated the design vision with the contractor and tradesmen.
Robert A.M. Stern Architects, New York, NY, US, Graphic Design Director
Led multiple simultaneous business development projects for all eight architecture studios within the firm.
Worked directly with partners and executive team to develop and implement design and content related strategies.
Built, trained and managed a small team to deliver portfolios and RFP submissions, journal ads, award submissions, and print mailers.
Created custom presentations for business development as well as marketing and public relations events.
Collaborated with external business partners, including publishers, journalists, graphic design firms, web hosts, and photographers.
Robert A.M. Stern Architects, New York, NY, US, Graphic Designer
Directed the creation of all marketing communications assets that aligned with the firm’s growth strategies.
Collected and analyzed customer insights to develop visual concepts and designs relevant to the target audience.
Ensured efficient digital asset management processes to maintain a database of all project images.
Created style guidelines and best practices for presentations to existing and potential clients across the organization.
Robert A.M. Stern Architects, New York, NY, US, Model Maker
Created study and presentation-quality models of buildings for in-house use and client presentations.
Daiek Woodworks, Sterling Heights, MI, US, Draftsman
Created hand-drawn shop drawings at a custom furniture company.
The University of Chicago, Chicago, IL, US, Bachelors, Psychology / minor in Visual Arts
