Manager of Marketing and Communications

Van Alen Institute Van Alen Institute Employer:
New York, NY, USLocation:
Fri, Mar 22 '19Posted on:

At Van Alen Institute, we believe design can transform cities, landscapes, and regions to improve people’s lives. We collaborate with communities, scholars, policymakers, and professionals on local and global initiatives that rigorously investigate the most pressing social, cultural, and ecological challenges of tomorrow. Building on more than a century of experience, we develop cross-disciplinary research, provocative public programs, and inventive design competitions. Learn more at


Reporting to the Interim Executive Director, the Marketing and Communications Manager will work with departments and programs across the organization to plan and implement communications strategies that support the mission, vision, and activities of Van Alen Institute. 

In consultation with the Interim Executive Director and key staff, this position will develop and implement an organization-wide, integrated marketing and communications plan, delivering stimulating and dynamic communications that activate audiences, constituents and media. This role will design, manage, and oversee marketing, communications, public relations, web, social media, and other outreach efforts, working collaboratively with multi-disciplinary teams, and national and international project partners, to support the organization’s design competitions, public programs, research, and multi-year special initiatives.

The Manager of Marketing and Communications will use their editorial and creative writing skills to develop and shape an intelligent voice and energetic message for the organization, and will ensure the highest caliber communications, with consistent language, look and tone across all public written materials.

This position is supported by a Marketing and Communications Coordinator and internationally recognized branding and digital design firms.


Specific duties include but are not limited to:

  • Plan, oversee, and implement an organization-wide communications plan.
  • Develop and manage the Institute’s communications budget and timeline in consultation with key stakeholders.
  • Work closely with internal teams and project partners to strategize, schedule, and execute key press and profile moments for projects, while ensuring alignment with other institutional and external activities.
  • Plan and coordinate marketing campaigns to increase awareness of the organization’s work and profile, creating an influential presence in design and general press.
  • Be aware of marketing developments in the field and adopt new approaches as needed.
  • Write, create, distribute, and edit captivating print marketing materials, including press releases, press kits, general announcements, and promotional and narrative content, including key Board communications and fundraising materials.
  • Source imagery to accompany the Institute’s projects and publicity.
  • Cultivate and maintain media contacts and partners, act as key contact for media inquiries, recommend media plan for specific series and initiatives, and secure placement in print, television, radio, as well as digital and social media.
  • Generate and implement new content ideas for digital initiatives, and the Institute’s social media accounts and website, including crafting and posting original content, event photography, and videos.
  • Develop and coordinate email communications and outreach that promotes and supports the Institute’s projects and activities, collaborating with project teams to achieve visibility and increase audience.
  • Track and analyze results of campaigns to optimize future performance and growth.
  • Monitor broadcast, electronic, social media, and print coverage, provide reports, maintain archive of media coverage, and manage press clippings to be shared internally and with key stakeholders.
  • Work with external designers, photographers, vendors, editors and consultants as needed.
  • Work collaboratively with internal departments to develop and maintain relationships with constituents and contact lists.
  • Develop and manage internal and external review processes for communications.
  • In consultation with key stakeholders, set clear communications targets and report regularly on progress.
  • Serve as support for crisis management issues that arise, tactfully and expeditiously providing both direction and resolution.


  • 5-7 years’ experience in a public relations, communications, non-profit, cultural, or arts organization with a focus on design, urban planning, or architecture.
  • Exceptional written, verbal, and visual communication skills.
  • Strong copywriting and copyediting skills.
  • Demonstrated experience and success in planning and executing cohesive marketing and communications campaigns across content channels, on time and on budget.
  • Demonstrated ability to synthesize material into effective and impactful campaigns.
  • Experience analyzing channels, websites, and campaigns, and implementing learnings.
  • Deep familiarity with major design and general press outlets, and proven track record with news media and press, including placement in high profile outlets.
  • Experience in creating and implementing social media growth strategies and using publishing platforms.
  • Proficiency in HTML/CSS, Adobe Photoshop, InDesign, Google Analytics and other audience tracking analytics.
  • Experience with database maintenance and management, and familiarity with Salesforce or comparable CRM software required.
  • Competent in executing delegated tasks, communicating progress, and working proactively.
  • Ability to work collaboratively across departments and large multi-disciplinary teams, to multi-task and manage several projects at a time, and function under deadline pressure.


Please send your application to with cover letter and resume in a single PDF with subject line “Manager of Marketing and Communications: [your name].”

The salary range for this position is $65,000-$70,000 annually. Generous benefits are provided at no extra cost to employee. Contribution is required for dependents. Van Alen Institute is an equal opportunity employer. 


Please send your application to with cover letter and resume in a single PDF with subject line “Manager of Marketing and Communications: [your name].”

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