BHLDN’s roots are with Anthropologie, sharing the same zest for experience and creating one-of-a-kind moments. The selling floor revolves around connecting three primary ‘Salons’ that feature different product groupings, without over compartmentalizing the experience.  The spaces juxtapose unexpected materials, found furniture and objects with BHLDN‘s own take on fixtures, furnishings, and vintage and antique accents. Disparate elements, such as Tabriz rugs, ’70s-era Italian chandeliers, antique Belgian shutters and French canapés, are blended with marble, brass and raw steel fixtures to give the store personality. The color palette has been kept minimal, with the boldest statement in the accessories room with an Yves Klein-inspired plaster treatment.

Customers first encounter the event dress salon, which carries event and bridesmaids dresses.  The most public space in the store is designed to be approachable for customers looking for a special dress but not specifically for a wedding.  A custom designed light fixture dominates the room with antiqued chrome rods connecting blown glass globes.

The accessories salon is connected to the bridal and event salons, servicing both customers by ornately paneled white high gloss paneled ‘portals’ with brass accents.  The boldly blue-hued accessories salon boasts an eye-catching wall of cast busts modeling hats, veils, hair adornments and jewelry, as well as shoes artfully displayed on tables. This space is anchored between the bridal salon and event salon, servicing both customers.

Off the accessories room, there are two other product classes, décor and intimates. The décor room features wall-to-wall displays and stock of decorations in drawers and cubbies, anchored by a large marble worktable for customers to use for planning. The intimates’ room features a backlit opaque wall featuring hanging product and leather-clad drawers for folded smalls to be discovered.

At the rear, the bridal salon entices the customer with wedding-dressed mannequins gathered in a runway-like shape and displayed under a skylight, reflecting a warm glow from afar.  The space is punctuated by a series of volumes clad in reclaimed Belgian shutters.  Three large fitting rooms next to the bridal area can accommodate the bride and her entourage, and feature a personalized music session through iPod docks.