· Responsible for the development of projects of the upscale Carlos Miele showrooms. · Research of strategic location for M.Officer stores. · Creation of new store concept in 2010. · Concept of all new stores: Miele Bela Cintra, Patio Hig. and Iguatemi Alphaville showrooms. · Development of materials, product exposure, layout and briefing. . Project Coordinator, retrofit proposals and inspection of construction sites throughout Brazil.
Results: 215% increase in jeans sellout, departmentalization based in lifestyle with a layout with higher commercial potential.
Status: Built