Archinect
Heidi Cron

Heidi Cron

New York, NY, US

 
View Portfolio

About 

Global Retail & Hospitality Design Thought Leader | Omnichannel Brand Strategist

Leads with Kindness | Delivers with Passion | Works Well with Others

Bottom line up front: My international market experience, creative and business skills, and ability to lead diverse teams across cultures have consistently driven exceptional design outcomes, reduced budgets, improved sales, increased employee retention, and satisfied clients worldwide.

Context: I am an award-winning, LEED-accredited interior and architectural designer and a people-focused leader, with experience leading global projects for brands like Google, Dunkin', and Starbucks. I value open communication, trust, and collaboration with both internal and external partners, and I prioritize a relationship-building approach to stakeholder management. By striving to create a supportive environment that emphasizes empathy, teamwork, and individual growth, I motivate my team to excel while fostering a positive workplace culture. My creativity supports effective value engineering, allowing us to achieve budget-friendly designs without sacrificing aesthetics or user experience. I thrive in fast-paced, deadline-driven environments, and I am very comfortable with change.

Elsewhere:

Employment 

CBRE, New York, NY, US, Sr. Project Manager / Food space Design Manager, CBRE@Google

Directed interior design from concept through construction for Google food spaces, at headquarters and data centers. Supervised 1 Associate Design Manager.

Apr 2020 - current
 

Adrenaline Agency, Portsmouth, NH, US, Director of Architecture and Interior Design

Reported to SVP, Retail Experience Design. Senior leader of multidisciplinary studio focused on creating branded environments, with a focus on financial institutions. Directed team of 9 reports, including 2 managers.

Jun 2018 - Sep 2019
 

Dunkin' Brands, Canton, MA, US, Design Manager, International Store Design

Reported to Senior Manager, Design Innovation, with dotted line to VP, International Operations. Design leader focused on creating and directing store design concepts and implementation for international markets.

Jul 2013 - Jun 2018
 

Bergmeyer, Boston, MA, US, Project Manager/Interior Designer

Reported to Principal Architect. Designer focused on concept ideation, design implementation, and management leadership for retail and food service clients.

Oct 2011 - Dec 2012
 

Starbucks Coffee Company, Hong Kong, HK, Design Manager

Reported to Senior Design Manager, with a dotted line to VP of Real Estate. Architectural Designer focused on managing store design and implementation for international markets. Led a team of 3 direct reports.

Jun 2009 - Sep 2011
 

Education 

Boston Architectural College (BAC), Boston, MA, US, MArch, master of architecture

Jun 1998 - Jun 2003
 

Harvard University, Cambridge, MA, US, Masters, Master of theological studies

Focus in ritual studies and architecture

Jun 1993 - Jun 1996
 

Awards 

Boloco: HUB Magazine: HUB Prize Gold Medal, 1st Place

For the design of Boloco, Bergmeyer was honored with a Gold Hub Prize, which celebrates the many ways in which brand marketers, retailers, and others make the brand experience come alive. The project will be featured in the Nov/Dec issue of the Hub Magazine.
Published Sep 17, 2013

2019
 

Corazon Chilango Award, 1st Place

Best Mexico City Hotspot

2017
 

Boloco: Euro shop Retail Design Award, Nomination

Criteria for entries:
A project should excel in the following criteria:
It should have a consistent store concept that clearly communicates the product range, effectively addresses the target group and includes a successful mix of architecture, colours, materials, lighting and visual merchandising which clearly convey the establishment’s idea/story to the customer.

2014
 

Areas of Specialization 

Skills