Heidi Cron

Heidi Cron

New York, NY, US

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Accomplished design industry professional known for creative leadership, with a proven track record of creation and implementation of retail environments, delivering premium brand personality and ROI in both domestic and international markets. Passionate developer of people who improves performance, connects people to a vision, and helps all to achieve their personal goals. 

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CBRE, New York, NY, US, Sr. Project Manager / Food space Design Manager, CBRE@Google

Directed interior design from concept through construction for Google food spaces, at headquarters and data centers. Supervised 1 Associate Design Manager.

Apr 2020 - current

Adrenaline Agency, Portsmouth, NH, US, Director of Architecture and Interior Design

Reported to SVP, Retail Experience Design. Senior leader of multidisciplinary studio focused on creating branded environments, with a focus on financial institutions. Directed team of 9 reports, including 2 managers.

Jun 2018 - Sep 2019

Dunkin' Brands, Canton, MA, US, Design Manager, International Store Design

Reported to Senior Manager, Design Innovation, with dotted line to VP, International Operations. Design leader focused on creating and directing store design concepts and implementation for international markets.

Jul 2013 - Jun 2018

Bergmeyer, Boston, MA, US, Project Manager/Interior Designer

Reported to Principal Architect. Designer focused on concept ideation, design implementation, and management leadership for retail and food service clients.

Oct 2011 - Dec 2012

Starbucks Coffee Company, Hong Kong, HK, Design Manager

Reported to Senior Design Manager, with a dotted line to VP of Real Estate. Architectural Designer focused on managing store design and implementation for international markets. Led a team of 3 direct reports.

Jun 2009 - Sep 2011


Boston Architectural College (BAC), Boston, MA, US, MArch, master of architecture

Jun 1998 - Jun 2003

Harvard University, Cambridge, MA, US, Masters, Master of theological studies

Focus in ritual studies and architecture

Jun 1993 - Jun 1996


Boloco: HUB Magazine: HUB Prize Gold Medal, 1st Place

For the design of Boloco, Bergmeyer was honored with a Gold Hub Prize, which celebrates the many ways in which brand marketers, retailers, and others make the brand experience come alive. The project will be featured in the Nov/Dec issue of the Hub Magazine.
Published Sep 17, 2013


Corazon Chilango Award, 1st Place

Best Mexico City Hotspot


Boloco: Euro shop Retail Design Award, Nomination

Criteria for entries:
A project should excel in the following criteria:
It should have a consistent store concept that clearly communicates the product range, effectively addresses the target group and includes a successful mix of architecture, colours, materials, lighting and visual merchandising which clearly convey the establishment’s idea/story to the customer.


Areas of Specialization