Ship Point represents a significant opportunity for the Inner Harbour, City and Greater Region to create an iconic attraction that fosters civic vitality, ecological resilience and economic development. While celebrating its history and present use as a working waterfront and special event venue, the proposed design recognizes that a well-designed public waterfront provides significant benefits to citizens,  tourists and investors, including civic pride, an increase in retail spending and a safe, inclusive place for all.

The visualizations served to illustrate the Masterplan Schematic Design in order to convince a new city administration to allocate funding for the project.