Archinect
anchor

The week after the Google TV demo, an Apple TV rumor hits the grapevine

0
LanceV

Apple TV has been around given that about four years before Google dominated tech headlines last month with the Google TV demo at Google I/O. It was a wakeup call for an Apple TV update when there was such a huge response to the Google TV demo. Barely a week after Google TV was announced, rumors about a new and improved Apple TV are flying in Silicon Valley. Apple's renewed initiative for Apple TV sets the scene for a high stakes battle between technological superpowers for future control of a $ 150-billion dollar advertising market.

Article Source: [ur=http://personalmoneystore.com/moneyblog/2010/06/01/apple-tv-rumors-hit-the-grapevine-a-week-after-google-tv-demo/]Apple TV rumors hit the grapevine the week after Google TV demo[/url]

The update on Apple TV

The Apple TV update was in development long before Google TV made its splash. According to the technology blog engadget.com, it received a tip confirmed by a "source very close to Apple" the Apple TV update will be based directly on the Apple iPhone 4 operating system and be capable of full 1080p HD. The Apple TV device is called an ultra simplified, streamlined Apple iPhone without a screen and with just a power socket and video out. One of the most compelling feature of the Apple TV update is likely that consumers won't need any emergency cash loans to jump on the bandwagon: it’s rumored price tag is $ 99. Right now the Apple TV is depending on the OS and costs around $ 230.

Apple TV vs. Google TV

Apple TV and Google are playing a high stakes game. The winner will take the lead in a historical transformation of technology reports the Los Angeles Times. Nearly 40 percent of consumers said they wanted to connect their computers to their televisions to watch all of their online videos, according to a recent survey by Frank N. Magid Associates. The Times quotes Jim Lanzone, chief executive of Clicker.com, as saying:

"A generation from now, people simply won't believe how limited the world of linear programming was, the same way people under 30 today can't relate to 12 channels and a knob."

Going to the cloud is Apple TV

Apple TV's new set-top box may have much of the functionality found on the Apple iPhone. Inside, it's got the A4 processor that powers its computers, along with 16GB of flash storage. Engadget says there will be a Time Capsule option for external storage, but the primary purpose of Apple TV is all about streaming. A lot more cloud depending storage is the focus of Apple. According to Engadget, there was no information on whether the new device would support Apple’s App Store and apps, but given the runaway success of both, that feature could possibly be assumed.

Apple TV - high expectations

Apple TV today is a little box that lets users purchase or rent any HD movies and stream iTunes content through their set top boxes. Most people don’t even know this exists. Crienglish.com reports that the seamless integration of the Web and TV has eluded Apple and Microsoft for a while now, but Google TV has gotten everyone's attention. Google TV will let all of their users to easily pull up Web content on their TVs, including photos, video and music, using an on-screen search box like the one on Google's website. Now it seems that Apple has the ball in their court. The public is apparently very excited to see what Apple, a company that defines the state-of-the-art user experience, will come up with.

Citations

Engadget.com

Los Angeles Times

Crienglish.com

 
Jun 26, 10 6:14 am

Block this user


Are you sure you want to block this user and hide all related comments throughout the site?

Archinect


This is your first comment on Archinect. Your comment will be visible once approved.

  • ×Search in: