Frank Gehry is designing a new art center in Paris for luxury goods company Louis Vuitton Moët Hennessy. The $127 million project, to be called the Louis Vuitton Foundation for Creation, will be located in the Bois de Boulogne, a large park just to the west of the city.
The foundation will “open a dialogue with wider audiences,” says company chairman Bernard Arnault, who initiated the project. LVMH already has an art gallery on the top floor of its new store on the Champs Elysées, and has hosted exhibitions at Paris’s Pompidou Center, Palais de Tokyo, and Grand Palais. The building is scheduled to open in late 2009 or early 2010. Sixty-five thousand square feet of exhibition space will contain modern and contemporary art, as well as original commissions produced specifically for the space. These items will likely be themed around LVMH products and symbols. The center will also contain spaces for research, documentation, and teaching.
The building will take shape on the site of a former bowling alley next to the Bois de Boulogne’s Jardin d’Acclimation, a large children’s park. A model of the project was revealed at a press conference early last week. It showed an asymmetrical, hunched-over structure with a solid core and jaggedly cut glass skin. The materials making up this core have not yet been determined, says LVMH spokesperson Jun Fujiwara. The company’s press release describes the building as “a vessel within the trees” that is completely open to its environment.
"These items will likely be themed around LVMH products and symbols."
“open a dialogue with wider audiences,â€
so basically its a building where people who can't afford their products can feel like they can for half an hr or so (with an admission fee of course).
I guess its not entirely surprising, we have consumer brand allegiance (with loyalty card) with everything else, why not art?
Ah, come on now – I sense a lot of invidiously towards the guy. Gehry is somewhat insecure; if word gets out you guys are dogging him it might hurt his feelings:) I think his whimsical ideas are quite captivating and I enjoy his sense of humor – not only in his work but his commentary regarding his own work e.g. (paraphrasing here) "You guys let me build that piece of crap?" I respect the guy.
>> AVANTGARD gets VULGAR KITSCH - GEHRY starts his ARCHI-PORNSTAR career
Frank Gehry is designing a new art center in Paris for luxury goods company Louis Vuitton Moët Hennessy. The $127 million project, to be called the Louis Vuitton Foundation for Creation, will be located in the Bois de Boulogne, a large park just to the west of the city.
The foundation will “open a dialogue with wider audiences,” says company chairman Bernard Arnault, who initiated the project. LVMH already has an art gallery on the top floor of its new store on the Champs Elysées, and has hosted exhibitions at Paris’s Pompidou Center, Palais de Tokyo, and Grand Palais. The building is scheduled to open in late 2009 or early 2010. Sixty-five thousand square feet of exhibition space will contain modern and contemporary art, as well as original commissions produced specifically for the space. These items will likely be themed around LVMH products and symbols. The center will also contain spaces for research, documentation, and teaching.
The building will take shape on the site of a former bowling alley next to the Bois de Boulogne’s Jardin d’Acclimation, a large children’s park. A model of the project was revealed at a press conference early last week. It showed an asymmetrical, hunched-over structure with a solid core and jaggedly cut glass skin. The materials making up this core have not yet been determined, says LVMH spokesperson Jun Fujiwara. The company’s press release describes the building as “a vessel within the trees” that is completely open to its environment.
http://www.worldarchitecturenews.com/index.php?fuseaction=wanappln.projectview&upload_id=547
If I see some crap like this I definitely can re-appreciate the new hahid stuff ...
http://www.archinect.com/forum/threads.php?id=47183_0_42_0_C
ugh.
there's no way that's only gonna cost 127 million...
"These items will likely be themed around LVMH products and symbols."
“open a dialogue with wider audiences,â€
so basically its a building where people who can't afford their products can feel like they can for half an hr or so (with an admission fee of course).
I guess its not entirely surprising, we have consumer brand allegiance (with loyalty card) with everything else, why not art?
apurimac, theres a misprint. it should read the building will be 127 million over budget.
Ah, come on now – I sense a lot of invidiously towards the guy. Gehry is somewhat insecure; if word gets out you guys are dogging him it might hurt his feelings:) I think his whimsical ideas are quite captivating and I enjoy his sense of humor – not only in his work but his commentary regarding his own work e.g. (paraphrasing here) "You guys let me build that piece of crap?" I respect the guy.
>> WHY do ALL OUR THREAD TITLES have to be WRITTEN like THIS?? <<
Einstein says that where I work.
what's so ughy about the design of the building itself? i think it's interesting..
looks very much like La Place Jaque Cartier (Aks Runo)
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