In an outstanding location in the northwestern part Mexico City, FREE had the opportunity to develop a mixed-use complex that includes a shopping mall, offices, apartments, and two new museums in a former industrial zone. In order to consolidate the area center and create a new destination in the city, FREE designed “Torre Cervantes” housing. Sections are organized along a vertebral spine that provides structural rigidity where all vertical services are located. Maximizing the extraordinary setting, the orientation of the building makes the most of the site’s views onto the city’s cultural center to the south. This connection allows the center to participate in a subtle dialogue with the city that generates a new dynamism for the center’s educational and artistic elements, strengthening the identity of both the Jumex Museum and the theater in the middle of the plaza. The asymmetrical plan of the center is consolidated with a continuous window façade that can open completely, allowing efficient cross-ventilation, minimizing inner energy consumption, and reducing the use of artificial energy.