The Principals

The Principals

Brooklyn, NY


Dynamic Sanctuary

Commissioned by Ford to create an installation inspired by the technology and design of the new 2015 Ford Edge, The Principals designed a new type of architectural space that de-contextualizes users from their standard environment, using a pulse sensor to link their biorhythms to the architecture they are inhabiting.     

Client: Ford Motor Company


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Status: Built
Location: New York / Detroit
Firm Role: Designers and Fabricators
Additional Credits: Images: Pippa Drummond + Mike Vorrasi