PRAB Lobby Renovation 

Project: PRAB Lobby Renovation 
Client: PRAB 
Location: New Brunswick, NJ 
Type: Interiors, Branded Environments 
Size: 2500sf 
Team: Will Sendor, Peter Provost (Design Principal) 
Status: Phase 1 (Competed); Phase 2 (In Progress) 
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For the PRAB lobby renovation project, we worked initially with the client to identify and assess the challenges of the existing 2200sf lobby. As a result, we developed a design approach and spatial organization for the new lobby that addressed the client’s primary concerns regarding visitor orientation and traffic flow, while creating an overall “visitor experience” for PRAB clients within the space that goes beyond the typical check-in/waiting room typology. 

The visitor experience is organized sequentially into 3 main zones: Zone 1-Visitor Orientation; Zone 2-Visitor Check-in/Information; and Zone 3-The Learning Resource Lounge. 

Additional aspects of in the redesign included: PRAB brand integration (incorporating PRAB brand elements within the space including brand colors and logo, core messaging, etc.), new furniture specification, existing reception desk redesign, interior lighting strategies, existing interior and exterior signage and wayfinding system. 

PRAB is a comprehensive Human Services Organization in Middlesex County, New Jersey. They provide a comprehensive range of essential services for children, youth, families and senior citizens. They deliver need-based assistance to low and moderate-income residents of Central New Jersey and serve as advocates for those seeking to live productive, self-sufficient lives.