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Je-atelier

Je-atelier

Tokyo, JP

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Ginza beauty

The design provides a high-end, international display and experience platform for the beauty salon located in the core business district of Ginza 8-chome, Tokyo. The design challenge of this project was how to create a unique space that could not only highlight the brand's characteristics but also integrate with Ginza's business atmosphere within a limited construction period.Therefore, the design team took "softness and elegance" as the leading concept and skillfully used metal curtains, frosted acrylic and cream fabrics to create a hazy and elegant atmosphere. Curtains composed of small metal buckles become decorative and dividing elements of the entire space. These curtains have beautiful drape and transparent texture, enhancing the fluidity and layering of the space.

The indoor space is reasonably divided into the reception area, product display area, product experience area, customer area and beauty room. The design of each area is closely centered around the theme of "soft and elegant". Cream fabric sofas and seats provide customers with a comfortable experience while enhancing the high-end feel of the space. The product display counter is made of frosted gradient acrylic material, which not only echoes the translucency of the metal curtains, but also has a green tone that is consistent with the main color of the brand, further strengthening the unity of the brand and space design.

In order to create a cordial and comfortable atmosphere, the design team used a large number of green plant decorations in the space, which not only enhances the sense of nature, but also gives the space an elegance without losing class. Through the exquisite combination of materials and colors, the entire space successfully creates a warm, soft and high-end beauty salon experience, allowing every customer to feel the unique charm and quality of the brand while enjoying beauty services.


 
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Status: Built
Location: Tokyo, JP
Firm Role: Design team
Additional Credits: Chief designer:Zhuoqun Zhang
Design team: Wenyu Zhao, Ziheng Cao, Weijie Zhang, Jiachun Wang, Yifei Niu, Qianwei Cheng, Xinyu Zhao