New York, NY
On March 27, 2015, Joseph Abboud launched his first free-standing retail store, on Manhattan's Madison Avenue. Mr. Abboud selected Jeffrey Hutchison & Associates to create the 4,300 square foot space, a modern, American interpretation of a classic Savile Row shop, staying true to the sophisticated brand and design aesthetic.
Inspired by Abboud’s “New American” design sensibility, Jeffrey imagined a captivating retail space that is representational of classic Joseph Abboud suiting fabrics. Through layering multiple textures within the space, such as rich wall coverings in grey Manila hemp, cream herringbone and taupe raw silk paired with gray washed oak and bronze metal along with highlighting crafted details such as hammered steel and stitched leather table tops, Hutchison created a warm and rich space that truly captures the brand identity.
Hinting at what is to unfold once inside, the existing exterior of the building was restored to match the Abboud brand; Hutchinson’s team altered the facade color to stone brown, added grey tweed fabric awnings and refurbished the pre-existing bronze metal storefronts.
Upon entering the first floor, which features apparel and accessories, the customer’s eyes are drawn to a dramatic 15-foot tall Venetian plaster vaulted ceiling, lit with brass and hand blown glass chandeliers. Large brass pendant lights hang down, illuminating an iron staircase at the center of the store.
The store features thoughtful residential touches throughout which aim to enhance the consumer experience inclusive of area rugs, limestone busts and round decorative mirrors. In addition, there are framed pieces of hand- drawn charcoal artwork measuring 34" x 45" with a vintage feel by Bill Rancitelli of Joseph Abboud designs.
Status: Built
Location: 434 Madison Avenue, New York, NY, USA
Firm Role: Retail Design Architect