Design/Build/Develop
The Heyday Partnership is a design/build/develop firm located in Los Angeles. Our mission is to improve the quality of building in working class neighborhoods throughout L.A. These neighborhoods are plagued by formulaic stucco-box construction, and our goal is to provide a new paradign of design and construction that provides better living space and a more interesting street-scape.
Being better does not have to be more expensive. More time spent on design improves the quality of space using the same materials and construction techniques. Our vertically integrated approach provides further cost savings. Having the contractor, architect, and developer in the same office, we create a design that is optimized for construction, financing, and living.
x+1 Philosophy
x = stucco box, corporate, status quo, generic, easy, lazy, simple, half assed, typical, disposable, cheap
y = superfluous, ideal, deceptive, snobby, custom, high maintenance, exclusive
x + 1 = conscientious, committed, thoughtful, fresh, respectful, intriguing, challenging, inclusive
Using teapots as an analogy; if the generic teapot is represented as x, and the highly customized teapot is y, in this case a Morphosis teapot for Alessi, then the concept for this project is x+1. As seen above the same materials and general form are used in x and x+1 however by simply putting the parts together differently the interaction can change drastically. In the example above the handle is shifted to the side, pouring tea now requires a different position. Instead of pouring from above it is poured from the side. Implying that instead of a servant pouring from a standing position a person from a seated position can pour. A small change with large implications.
Precedence for the x+1 philosophy can be found in the coorporate worlds of Target and Ikea. Target hired a couture fashion designer, Isaac Mizrahi, to develop a line of women’s wear accessible to Target shoppers.
Ikea places the name and pesonal description of their products on the display to portray a personal relationship even though thousands of the product are being made.
