Playing with the adage “we eat first with our eyes”, Flavor Factory is an interactive video installation that allows visitors to “remix” their perception of taste by manipulating a series of gauges that control the visual appearance (and sound!) of the oversized sweets. 

By turning the controls, ice cream transforms from delicious ooze to creepy fur, while a fresh kiwi popsicle melts into bubbling slime. These simple interactions delight visitors and reveal the power of sight and sound in the emotional experience of a foodstuff.

Flavor Factory was commissioned by the Cooper Hewitt, Smithsonian Design Museum, as a main installation for the inaugural exhibition “The Senses: Design Beyond Vision”.