Daniel Cronin

Daniel Cronin

Los Angeles, CA, US

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“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

-Saul Bass


“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

-Lindon Leader


Taco Bell Headquarters, Irvine, CA, US, Associate Manager, Concept Design (DEVELOPMENT)

Dec 2018 - current

Forever 21- Corporate HQ, Los Angeles, CA, US, Associate Manager, Construction Department

Coordination/Oversight with/of Architects and designers to ensure the standards of the brand are upheld, and to mitigate any budgetary issues prior to start of and during construction. Work closely with cross-functional business partners in the pursuit of best practices and to develop ourselves through deepening our knowledge base and platform from which we work.

Apr 2018 - Dec 2018

Forever 21 - Corporate HQ, Los Angeles, CA, US, Assistant Manager | Retail Design Department

Design development, scheduling, and coordination of Forever 21’s store design projects and ensure that all projects meet company standards and time lines. Directly responsible for oversight and coordination of outside architecture firms performing design work for Forever 21 domestically. Overseeing development of new store concepts for emerging markets, new brand concept, and flagship stores in North America. Oversee multiple teams of drafters and job capitans. Perform quality control processes to ensure design standards are met.

Jan 2014 - Apr 2018

Frank R. Webb Architects, Inc., Los Angeles, CA, US, Job Captain/Junior Designer

Worked directly under Director of Design to generate schematic, design development, and construction documents. Responsibilities included providing architectural design input, interior design concepts, graphic document production, design development/construction document production, performed consultant coordination, and construction administration during all phases of design in various market sectors. Principal duties include the generation of presentation drawings and renders, marketing materials, and competition graphics, in addition to developing design and scoping documents into construction documents and performing code, design compliance checks, and audits for best practices and procedures.

Oct 2007 - Dec 2013

LUSHLIFE LA, Los Angeles, CA, US, Drafter/Junior Designer

Assisted in design & presentation graphics, schematic design, design documents, competition entry graphics, construction documents, and construction administration. Attended on-site meetings with both clients and contractors. Performed schematic and design development on residential projects, as well as competition entry design drawings and exhibition boards.

Jun 2007 - Oct 2007


Otis College of Art and Design, Los Angeles, CA, US, Architecture/Landscapes/Interiors

Feb 2005 - Jun 2007
Sep 2003 - Sep 2004

Areas of Specialization