daniele minestrini

daniele minestrini

New York, NY, US


152 Concept Store

152 is a concept store located in Perugia, Italy, hometown of Daniele.

The 12,0000 soft space has been thought to be a neutral platform foe many different activities and shopping experience.

The space is a unique concrete box, with large windows and openings that connect two selling floors.

There are no fixed elements except the customer service area and staircases.

The project included also the study of the brand, marketing and communication for the store.



Instagram #152store

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Status: Built
Location: Perugia, IT
My Role: Architect, designer.
Additional Credits: Credits goes to the founder of the store, Luca Falovo, which has been involved in every aspect of the project.