daniele minestrini

daniele minestrini

New York, NY, US




Lacoste USA, New York City, Director of Architecture and Store Design for the Americas

Direct a team of 8 project managers and architects to roll out the new concept for the retail and wholesale stores of Lacoste from North to South America.
In this role, Daniele is the liaison between the central office in Paris and the subsidiaries.
With the goal to create a cohesive and premium experience for the brand, he manages projects in different markets with the support of local project managers and architects.

Jul 2014 - current

Diesel, New York, NY, US, Director of Interior Design and Store Planning

Daniele has been in this position from September 2006 when Diesel has relocated him in United States to coordinate all the Retail, Wholesale and Corporate Projects for the Brand.
In this role he designed and built retail stores, showrooms, offices, corners.
Partnering with all the departments, he coordinated a team of project managers and creative with the goal of expand a $209M business by implementing and consolidating the integrity of the Diesel brand in the USA.
• Design and build 38 Stores in USA ($58M).
• Design and Build New Corporate Head Quarters in New York City ($35M).
• Design Trade Shows every year.
• Design and build more then 20 Shop in shops and corners.
• Mange the maintenance of 50 Retail Stores, 2 Showrooms, 130 WLS doors. ($3M Budget).
• Created Stores Maintenance Guidelines and Web Applications.
•Developed retail interactive platforms to enhance customer experience.

Aug 2006 - Jan 2014

Diesel, Breganze, IT, Senior Interior Designer and Project Manager

As part of the Creative Team of Diesel, Daniele’s first assignment was to create the Retail Identity for the Kids Line. In this role he designed the first Stores and SIS Concept as well as all the Showrooms and Corporate Building/Offices.
From 2003 he moved to design exclusively for Diesel the retail stores, offices, corners, fashion shows, venues for event, set design, product design throughout the whole world, especially Europe, United States Emirates and Japan.

Dec 2001 - Aug 2006

Onyx Fashion, Roma, IT, Interior Designer and Project Manager

In this role Daniele was in charge of the design of the Retail stores as well as of the design of the display windows. Interesting project to mention is the PJM of the Sets for the MTV Shows "!TRL" made in collaboration with ONYX.

Nov 1999 - Sep 2001

Istituto Europeo di Design, Roma,IT, Teacher

For IED Daniele held Work Shops on Retail Development Strategy.
For two years he was assistant teacher of Professor Claudio Andreoli, Course of Product Design.

Jul 1999 - May 2001

Areas of Specialization