Cushing Terrell

Cushing Terrell


Dell Experience Lounge

This project consisted of transforming approximately 3,000-square-feet of existing open office space into a unique, high-concept venue where Dell team members can learn about the company’s latest products. FITCH, a retail and brand consultant, provided schematic design of the space; CTA | Cushing Terrell refined the design, produced bidding and construction documents, and provided construction administration services.

The lounge is defined as a steel-and-glass enclosure. The structural frame is wrapped in gloss white plastic laminate, setting it off from the rest of the office space. The open frame is infilled with full-height structural glass to enable employees to catch glimpses of the latest products. Within the lounge, a 30-foot-long, bi-level table-bar occupies the center of the space and features the company’s products in a setting that allows employees to explore them in a hands-on environment. A custom-designed box light is situated above the table and in addition to providing ample lighting, helps to physically define the space. Stools and ottoman are available for table-bar seating. Cutting-edge audiovisual features include a multi-monitor video wall, an interactive projector wall, and a recessed drop-down screen and Dell projector. Loose seating is positioned around the room for impromptu meetings, and LED adjustable track lights and individual LED chandeliers provide auxiliary lighting.

CTA | Cushing Terrell produced three site-specific art pieces for the space: a ten-foot-wide by eight-foot-six-inches-tall collage of white-painted recycled computer parts; and two smaller pieces displayed under glass in custom tables. The large piece takes its inspiration from Dell’s commitment to recycling and incorporates a short text, “Dell has the world’s largest take-back program with recycling services in 78 countries and territories. Since 2007, Dell has recovered more than 1.4 billion pounds of used electronics.”

CTA | Cushing Terrell design team

Melissa Jones (PM, architecture)

Andrew Clements (architecture)

Kyle Johnson (architecture)

Brandon Besser (structural engineering)

Kaare Sola (interior designer)

Read more

Status: Built
Location: Round Rock, TX, US
Firm Role: CTA | Cushing Terrell (architecture, interior design, structural engineering)
Additional Credits: Consultant team

CTA | Cushing Terrell (architecture, interior design, structural engineering)

Kent Consulting Engineers, LP (mechanical/electrical engineering)

FITCH (schematic design)

Trimbuilt (contractor)