Catherine Menard has been working consistently as an independent creative director, graphic designer, artist and collaborator — engaged with clients ranging from sculptors to established design firms.
Catherine recently completed her work with Stephen Glassman Studio on the eight-story sculptural facade "Flows Two Ways." This waterfront skyline sculpture in Manhattan is commissioned by The Durst Organization to complement their new Bjarke Ingels VIA skyscraper at W57th and the Hudson River. Previously, she has contributed to envisioning the future of spaces and branding for companies such as Theresa Fatino Design, BrandIQ, Boeing + Teague, Motorola, and Toyota.
Additionally, Catherine has focused throughout the last three years to actualize her winning conceptual design of the Pasadena Armenian Genocide Memorial. In partnership with Moule & Polyzoides Architects and Urbanists, this public artwork was completed and unveiled for the 100 year commemoration of the Armenian Genocide on April 24th 2015 in Pasadena’s Memorial Park. Catherine has appeared on the cover of Pasadena Weekly, on Armenian Television, in the Los Angeles Times Local, and KCET's esteemed ArtBound.
Prior to the Memorial, Menard designed and built the stage set for Art Center College of Design's first TEDx conference held in Pasadena, California. Catherine was also in a select group of students who collaborated with The Getty Center's design team to create LA Constructs the Future: 1940-1990, which exhibited at The Getty Center in the Summer of 2013.
Catherine currently maintains a private studio practice in South Los Angeles. She is presently in final conceptual phases for a three act “film sculpture” commissioned by Glendale Arts which will be premiered at the OPEN Festival in mid September of 2017.
Pasadena Armenian Genocide Memorial Committee, Pasadena, CA, US, ARTIST | DESIGNER - Pro bono
ARTIST | DESIGNER of the Pasadena Armenian Genocide Memorial : Memorial Park, Pasadena, CA
Selected winning design in the PASAGMC competition
Worked in partnership with Moule and Polyzoides Architects and Urbanists until completion
Completed in April 2015 for the Centennial Commemoration of the Genocide
Currently working on graphics for signage plaques and making public appearances
Self - Employed, Los Angeles, CA, US, Independent Contractor - Graphic Designer, Brand Strategist, Environmental Designer, Web Designer
Catherine has been working consistently as an independent creative director, graphic designer, artist and collaborator — engaged with clients ranging from sculptors to established design firms.
She recently completed her work with Stephen Glassman Studio on the eight-story sculptural facade "Flows Two Ways." This waterfront skyline sculpture in Manhattan is commissioned by The Durst Organization to complement their new Bjarke Ingels VIA skyscraper at W57th and the Hudson River. Previously, she has contributed to envisioning the future of spaces and branding for companies such as Theresa Fatino Design, BrandIQ, Boeing + Teague, Motorola, and Toyota.
Currently Catherine is branding, designing and building a web identity for celebrity Healer Jon Rasmussen as well as an emerging high-end cannabis healing product company.
Stephen Glassman Studio, Los Angeles, CA, US, CREATIVE DIRECTOR | GRAPHIC DESIGNER - Independent Contractor
Creative Director and Designer at Stephen Glassman Studio. Here I contributed to the creation of eight-story public sculpture “Flows Two Ways” in NYC from concept to completion (August 2016). Simultaneously, I re-branded, organized, created, and curated written and visual content for the studio — distilling his voice as an artist and stabilizing his relevance in the contemporary conversation. As Creative Director, I oversaw three employees who implemented content which I created for Social Media. I was also in constant communication with the Studio’s publicity team at Resnicow + Associates, envisioning promotional strategies and approving written and visual content.
Steinberg Hart, Los Angeles, CA, US, VISUAL STRATEGIST - Independent Contractor
Visual Strategist for Steinberg Architects creating a conceptual presentation and brand positioning
Theresa Fatino Design, Manhattan Beach, CA, US, GRAPHIC BRAND IDENTITY DESIGNER - Independent Contractor
Hired by, and working in collaboration with, Theresa Fatino Design.
The client Kimpton Hotels needed complete branding from concept to completion for their new hotel in the historic R.J. Reynolds building in Winston-Salem, North Carolina.
Starting with extensive research of the area, historic events and demographics, I presented names for the hotel with corresponding reasoning and significance of that name.
After a name was chosen, I simultaneously developed color palettes, mood boards, logo ideation, identity copy, and hotel collateral to fully brand the experience based on the findings, the interior design, and the desires of the client.
I also created original graphic artwork and wallpaper to be used on the walls as large-scale treatments, as well as original textiles for the accent pillow on each bed!
Completed in May 2016
BrandIQ, Los Angeles, CA, US, CONCEPT DESIGNER - Independent Contractor
Concept Designer envisioning the future of dining experiences for Yosemite National Park.
Created visual decks and conceptual narratives for concession bid package.
The Boeing Company, Los Angeles, CA, US, CONCEPT DESIGNER - Independent Contractor
CONCEPT DESIGNER in collaboration for the future of the travel experience: Boeing and Teague
Motorola, Sunland, CA, US, CONCEPT DESIGNER - Independent Contractor
Concept Designer in collaboration for MOTOMOBILE Summer Tour experience: MOTOROLA
Toyota in Association with Saachi & Saachi, El Segundo, CA, US, CONCEPT DESIGNER - Independent Contractor
Concept Designer in collaborative ideation toward the future of the car buying experience:
Toyota in association with Saachi & Saachi
Mullen Automotive Museum, Oxnard, CA, US, CONCEPT DESIGNER - Independent Contractor
Concept Designer in collaborative ideation toward future website and brand identity for the
Mullen Automotive Museum in Oxnard, CA
The Getty Center, Pasadena, CA, US, EXHIBITION DESIGNER - Volunteer
Exhibition Designer in collaboration with The Getty Center Design Team
LA Constructs the Future: 1940-1990
ArtCenter College of Design, Pasadena, CA, US, SET DESIGNER - Volunteer
Set Designer and builder of the stage set for first TEDx Conference at Art Center College of Design
Blick Art Materials, Santa Monica, CA, US, Sales Associate
Sales Associate at the Santa Monica location as well as the Pasadena location. Responsibilities included: guided customers to products and giving them advice about how to create their desired project, working the cash register, and restocking the store.
ArtCenter College of Design, Pasadena, CA, US, Bachelors, Environmental Design
Education as an Environmental Designer (Bachelor of Science) at Art Center College of Design instilled in me an extremely dynamic and collaborative skill set, while ensuring thorough knowledge of creating in the digital and physical worlds of the built environment. This technical knowledge is rooted by a deep understanding of conceptual storytelling which merges environment with branding and graphic design to create focused and profound experiences.
University of Southern California (USC), Los Angeles, CA, US, School of Architecture
Heritage Preservation Summer Program — Certificate of Completion
Idyllwild Arts Academy, Idyllwild, CA, US, High School, Theatre - Performance
Rigorous acting performance training as well as study of behind-the-scenes skills like set design and lighting developing a instilling a holistic theatrical sense.
CERTIFICATE OF CONGRESSIONAL RECOGNITION, Award
Presented to Catherine Menard April 5, 2014
US House of Representatives
United States Congresswoman Judy Chu
27th District of California
“In recognition of your high standards of artistic excellence and outstanding achievements. Your dedication to raise awareness and recognize the Armenian Genocide in the Pasadena community and beyond is truly commendable. Congratulations on your beautiful design!”
CERTIFICATE OF RECOGNITION, Award
California Legislature Assembly
Presented to Catherine Menard April 6, 2014
Assemblymember Chris Holden
41st Assembly District
“Thank you for volunteering your time and talent in support of the historic Armenian Genocide Memorial project. Your generous gesture will go a long way in ensuring the timely completion of this significant project. Wishing you continued success.”
COUNCIL COMMENDATION - CITY OF GLENDALE, Award
Presented to Catherine Menard April 5, 2014
Council Member Zareh Sinanyan
“In recognition of your artistic and impressive achievement amongst many talented professionals...”
ARTIST | DESIGNER of the Pasadena Armenian Genocide Memorial, 1st Place
Selected winning concept design in the PASAGMC competition.
Worked in partnership with Moule and Polyzoides Architects and Urbanists until completion.
Completed in April 2015 for the Centennial Commemoration of the Genocide.
Located in Memorial Park, Pasadena, CA
