INTERNATIONAL APPEAL FOR A REGIONAL BRAND

Drawing inspiration from the cultural heritage of Qatar and combining it with the modernity of the west gives 51 East a look and feel befitting its location and brand. Antique and vintage pieces along with contemporary Gulf-Regional art were collected from throughout the region and strategically placed in the store providing a regional context to the international fashion offering. The juxtaposition of the cultural combinations also gives equal prominence to two opposing merchandise categories, fashion and electronics, in the newly branded Modern home department store.

For additional information, check out the 51 East Project Page.