andrew wood

It’s a material world.

In today’s developed world, society have everything to choose from; be it objects, images or food; it’s all at our disposal, effortlessly via the net, or physically by visiting the local shopping centre or food hypermarkets and everything is attached in someway to a media event.

Does the media control what we do and how we think? In the 1950s subliminal messages were banned in advertising because it was said to be brainwashing you to buy a product.

Does the TV really make us do stuff. When a murder is committed, it sometimes blames violent movies, video games etc; the movie makers and gamers say that this does not affect the way people think; and yet the advertisers spend billions a year on advertising, because they know it makes us go out to by their products.

Media machine

The credit crunch takes hold in 2009 and progressively gets worse as the weeks and months go by. The media have full coverage of every angle of the crunch, keeping the public locked on, questioning, acting in different ways. News reports focuses on the banking system constantly in a negative light. Eventually the whole global banking system collapses. The government announces a new plan to tackle global unrest by constructing a new way of life above the ground; in sky cities. Everyone can choose from living on the land where currently there is no money no jobs minimal food and in 2025 electricity gas and water will be disconnected. The sky cities will give everyone the opportunity to start again, each person over the age of 21 will be given a living station and 10,000 credits dependant on status. The first couple of months all live together near the middle near the social levels, all persons able would have to work in their professions i.e. former public sector workers, doctors nurses police officers commercial etc. The upper levels have socail spaces and retail and with the help of high volumes of digital advertising every where including inside the living stations. After 2 months (by this time all would have used in someway their credits) those who are careful with the credit stay in the desirable levels and those who are not, are moved into another less desirabale level. Desirable levels are open social spaces orientated to the south. The negative zones are enclosed, north facing uncomfortable.