I have an MBA in Marketing and I have over nine years of marketing management experience in various business settings: B2B as well as B2C.
As a manager for medium size marketing departments I was responsible for conducting marketing research and developing marketing strategy, marketing plan as well as marketing budget and I oversaw all of the projects in the marketing plan through implementation stage with strict adherence to the budget.
I developed marketing, product, brand, pricing and social media strategies while balancing firm objectives with customer satisfaction maximization. The strategy implementation included management of extensive portfolio of projects as well as constant communication and team work across all levels of the organization. I directed a successful search engine marketing campaigns that utilized solid linking, technical and keyword research tactics (hands on knowledge: HTML, SEO, SEM, Google Analytics); I maintained and measured social media by function, analyzed ROI, created ad campaigns (I am well conversed in Photoshop and Quark Express), conducted media analysis as well as ad placements and coordinated and participated in promotional activities and trade shows.
In sum, I have the experience and education to be able to learn your product specifics fast and work efficiently with teams already in place to make your company more productive.
Akcros Chemicals, New Brunswick, Marketing Specialist
Initiated market research studies and analyzed findings.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Analyzed business developments and monitored market trends.
Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
Analyzed third-party data and investigated new growth opportunities.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
Traveled nationally and internationally to meet with customers and deliver clear company messages.
GB School Guide, London, GB, Marketing Manager
Initiated market research studies and analyzed findings.
Directed and coordinated marketing activities and policies to promote company's services.
Coordinated and participated in promotional activities.
Boosted website traffic by 20% by creating an integrated social media strategy.
Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.
Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
Collaborated with designers and the editorial team on marketing materials.
Unger Industrial, Bridgeport, CT, US, Marketing Manager
Initiated market research studies and analyzed findings.
Designed new packaging and identified pricing levels for existing products to capture new market niche. This was achieved by researching buying behavior and demographics of Lowe’s customers, as well as in-store competitive products/packaging. The result was taking market share from Velida’s and Casabella’s competitive products.
Translated Lowe’s Hardware customer requirements for Unger Industrial product development team, enabling Unger to get within new distribution channel for female buyer target market.
Devised a totally new and creative approach to trade-show presentation, which generated three times as many leads as previous tradeshows. Developed new booth design for Housewares and Hardware trade-shows. New design attracted more people into the booth space generating increase in product sales.
Created effective messaging using language, graphics and marketing collateral.
Wrote an average of 5 press releases and media advisories each month for event announcements and public relations efforts.
Cultivated and managed relationships with key clients, vendors and community partners.
Marketing Orbit, LLC, Fairfield, CT, US, Marketing Manager
Initiated market research studies and analyzed findings.
Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
Analyzed business developments and monitored market trends.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.
Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Compared agency and vendor marketing expenses against established budgets.
Collaborated with designers and the editorial team on marketing materials.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
Valpey Fisher Corporation, Hopkinton, MA, US, Marketing Manager
Initiated market research studies and analyzed findings.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
Conceived and managed design of new website for Valpey Fisher Corp by working with engineers, distributors and website developers. This website allowed for existing clients to see the complex oscillator price by changing product parameters. It also allowed potential customers to see all variable of complex product parameters by playing with possibilities on the website. This website generated many qualified leads and new contracts.
Directed and coordinated marketing activities and policies to promote products and services.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
Compared agency and vendor marketing expenses against established budgets.
Collaborated with designers and the editorial team on marketing materials.
Managed project deadlines and monitored milestones through completion stage.
Tractel Inc, Canton, MA, US, Marketing Communication Manager
Developed key messaging, branding and positioning statements.
Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns.
Created and maintained company web pages using HTML
Conveyed noteworthy information about project successes and product updates to customers.
Drafted and managed print, online and social media communications designed to promote company brand, image and values.
Coordinated news releases, media responses, press packets and placement of stories in national trade publications.
Oversaw and adhered to the communications department budget.
Proofed and approved production and printing drafts of promotional materials.
Collaborated with designers and the editorial team on marketing materials.
