The 3,500-square-foot Swarovski Crystallized concept store and lounge is located in the heart of SoHo. Patrons enter through the “library of crystals,” which introduces them to store’s treasure trove of offerings. Combining two floors, the space preserves much of the building’s original details, offering a strong foundation for the sleek and light look that highlights the two-thousand-item collection of individual crystal pieces. Minimal LED lighting provides subtle accents throughout; all crystal is displayed in custom wood-and-glass vitrines. A new staircase combines floors, with the store on street level and the lounge in the basement.