The site is located in Queens borough of New York city. Willet point is an area characterized by limited development due to its susceptibility to flooding, and having been previously designated for ash disposal. Therefore, it is less populated and detached from its surrounding neighbourhood.

The goal is to transform Willet point into a vibrant community that forms a part of the city. This transformation involves the densification of the area through the provision of residential and commercial buildings, the integration of essential amenities and infrastructure, the promotion of recreational activities, the implementation of flood mitigation measures, and a strategic reshaping of existing industries.