Kristen McHale

Kristen McHale

Boston, MA, US

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BNY Mellon Wealth Management, Boston, MA, US, Marketing Specialist, Digital and Communications

· Redesigned internal U.S. website and completely updated all marketing materials in a timely manner to align with corporate branding strategy
· Participated in annual business planning process with senior managers resulting in increased marketing budgets; responsible for managing annual spending
· Managed internal and external company websites across North America; responsible for all client content and thought leadership pieces posted daily
· Built and managed internal library providing team members access to client surveys, competitive intel and external market insights
· Responsible for all print ads for newspapers, magazines and events across U.S
· Managed Compass Platform, enabling senior wealth directors’ access to all client-facing materials; worked directly on execution of transition to new platform, Seismic

Sep 2018 - current

Energy Sciences Inc., Boston, MA, US, Assistant Marketing Manager

· Led the process and managed outside agencies to reinvent the ESI brand including the redesign of the website; new site delivered more contemporary look as well as easier navigation
· Implemented email marketing strategies to execute campaigns and analyzed results achieving
increased engagement rates
· Expanded ACT! Database +30% from 8,100 to over 10,500 contacts through execution of marketing strategy and social media techniques expanding the scope of ESI’s marketing reach
· Established and aligned marketing communications with corporate strategy across multiple platforms including internal/external websites, trade shows, collateral vehicles which had never been done at ESI
· Managed international and domestic trade shows; traveled throughout Europe and United States.

Oct 2017 - Sep 2018

Greystar, Boston, MA, US, Marketing Coordinator

· Worked with property leasing teams to establish sales practices, event management and marketing strategy, including creating and managing social media for new developments
· Researched and produced proposal video about prospective developments for investors
· Conducted competitive analysis and website audits for reputation management and presented findings to Senior Manager for mid- year spending recommendations
· Utilized Lead Generation systems to connect prospective residents with leasing teams throughout the east coast

Jun 2015 - Aug 2017


Boston University, Boston, MA, US, Bachelors, Communications

Concentrated in Advertising and Psychology

Sep 2013 - May 2017

Areas of Specialization