Beth Hersh

Beth Hersh

New York, NY, US



I am a creative professional with experience in the areas of Interior Design, Project Management, and Visual Merchandising.

I pride myself on being an effective communicator who addresses each project with passion and energy. My focus and design principle stem from balance and flexibility. Given my strong retail background, my goal is to compose an authentically curated yet ever evolving experience.

Nature is a continuous source of inspiration, and I have a longstanding interest in wellness and sustainability.



Candid, New York, NY, US, Director of Studio Design

- Pioneer the full development, design, and construction process from pre-lease through studio opening. Executing 12 new studios in a years time.
- Standardize procedures and onboard trusted vendors
- Plan and manage $20 million CapEx and OpEx budgets
- Work with internal departments to analyze and further expand in studio programming including x-rays.
- Lead and project manage the new HQ office design and workplace strategy (36,000 sqft)

Apr 2019 - current

SoulCycle, New York, NY, US, Director of Projects

- Oversee the full development, design, and construction process of new studios; pre-lease through project close out
Implement the brand’s work letter and act as point of contact during due diligence and lease negotiation.
- Evolve design concept, materials, and branding strategy inclusive of exterior storefronts
- Responsible for overseeing, tracking, and refining the overall construction budgets including progress reporting on capital expenditures averaging $10-12 million annually
- Ensure that the project is constructed in accordance with contract document requirements and specifications with required quality; Effectively resolve design and construction issues as they arise in the field
- Strategically work with Facilities, Retail, and Marketing teams to execute various renovations and special projects

Dec 2014 - Apr 2019

Ippolita, New York, NY, US, Store Planning and Visual Merchandising Manager

- Liaised multi-disciplinary teams to facilitate the fabrication and installation of FF&E for stores, shop in shops, and
branded spaces in over 20 international markets
- Orchestrated training programs through onsite workshops, store visits and conference calls to ensure accurate and consistent execution of visual strategy and brand integrity
- Lead the concept development and design of custom displays to elevate product and maximize sales
- Developed brand driven creative solutions for high-profile co-brand partners including Neiman Marcus, Saks Fifth Avenue, Bloomingdales, Nordstrom, Harrods, Holt Renfrew and Bergdorf Goodman
- Strategically planned and managed global visual budgets, vendor selection and negotiation to ensure the highest quality and strong ROI

Oct 2012 - Dec 2014

Anthropologie, Short Hills, NJ, US, Operations and Merchandising Manager

- Developed operational and visual strategies in a high-volume/profile store that generated over $6 million annually
- Reacted to business changes on a weekly basis and surpassed quarterly sales plans for 7 consecutive quarters in a row
- Acted as department lead who planned, scheduled, and executed an innovative visual environment

Jun 2008 - Aug 2012


Pace University, New York, NY, US, Construction Management

Feb 2018 - May 2018

Syracuse University, Syracuse, NY, US, Bachelors, Interior Design

BFA Interior Design
Minor in Entrepreneurship and Emerging Enterprises

Aug 2004 - May 2008

Areas of Specialization