POP UP STORE

It is a modular proposal generated from a block divided by half, then transform it into a more striking and functional; referring to a soup dish because the project theme. cube blocks slide similar to the Japanese doors to open or close shop. These blocks are joined by a dock flying over a blue carpet representing a Japanese lake. The light was handled by translucent panels at the ends of the store, besides a set of lights in the consumer area through slots at different heights. the material used is wood, which give continuity between floor and ceiling similar to the Japanese dojo wall. A dynamic module which measures 3 by 3 meters being closed and 3 by 5 meters being open. which it is divided in half, access was generated through a retractable dock, which connects the product area with the consumer area. 

Store POP UP Soups snapshots.
A pop up was generated as a business proposition for a brand of instant soups. to increase brand impact.

A pop up shop is a temporary, dynamic and ephemeral space, that unlike the traditional store is she who goes to consumers.

Objectives:
• attractive being closed and open
•Space designed optimal for fast service and product representative.
• Fast and easy to be mounted move.
• To capture the values
and ideology of the brand and reflect on its new image.
• Improve the idea that consumers have about the product.

Project Scope:

Conduct a pop up that allows to have a presence in the market by using it in hot spots or making any call consumer attention.
Seeking to generate greater impact both current and new customers, thanks to a redesign of the container and the product

Concept:

When you select the brand you would take out the project decided more than knowing the brand reach the origins of it as; place of origin and culture. We start from the Japanese art which is distinguished by its simplicity and austerity.

Taking in a humble way representative features of its architecture as they are:
• Elements: gardens, wood, docks, translucent elements, austerity, shades of lights.
• Materials: wood and translucent paper.
• Operation: air access, primordial light communicated with nature.
It is a modular proposal generated from a split in half, then transform it into a more striking and functional; referring to a soup dish because the project theme. cube
blocks slide similar to the Japanese doors to open or close shop. These
blocks are joined by a dock flying over a blue carpet representing a Japanese lake.

Unlike the traditional pop up in which are adapted shipping containers, we opted for a proposal which reflecting the mark in terms of form, function and meaning. Japanese culture was taken as inspiration.

A dynamic module which measures 3 by 3 meters being closed and 3 by 5 meters being open. which it is divided in half, access was generated through a retractable dock, which connects the product area with the consumer area.

Structure wooden skeleton on a slidable platform. using wood and translucent materials.

Japanese culture Zen branch of Buddhism initiated by Bodhidharma (or Daruma in Japan), permeated Japanese culture and its various artistic expressions such as painting, architecture, poetry, art of the gardens or the famous tea ceremony. This is the mystical profile of Buddhism, where emptiness is the primary source of meaning, fullness, beauty and vital expansion.

Key features of Japanese art:
• Simplicity of its forms and austere art.
• The ornamental or decorative element disappears.
• austerity, the Japanese wabi.

Japanese architecture
Traditional Japanese architecture comes with virtually direct influences of Chinese culture, and Buddhism. Japanese architecture is more naturist, while China and India architecture are more isolated and devoid of a natural environment. 

In the Japanese garden architecture, vegetation, cherry trees, lakes, stones is a must. All these features make it more captivating, and are not as important measures and proportions, since what is denoted here is what causes these
gardens in sight, and spirit.

Another important element is the roof, often with curvilinear profile. Free access of air and light is essential in this architectural style, which seeks to always be connected with nature.