The client, Legend*ary Publications Inc., is a fashion magazine publishing company that produces a global product that is sold in multiple countries around the world.
Legend*ary values the utilization of cutting edge technology and believes it is important to maintaining a competitive edge and high level of efficiency for both their print and non-print materials.
The company recognizes the importance of their history and past in setting the direction of their future. They believe that their physical setting, as well as their culture are detrimental in this respect.
Overall, Legend*ary is very concerned with portraying a strong brand identity and image in every aspect of their company.
Legend*ary understands and supports the notion that the creativity of their people is where it all begins and is the source of their success, and therefore must be nurtured and promoted.
Status: School Project