The 2015 New York International Auto Show brought to close an incredible auto show season for Scion highlighted by the launch of two new production vehicles - the iM and iA. NYIAS is the final major North American auto show attracting worldwide media and visitors from all corners of the Mid-Atlantic region.

The Scion space was relocated to the North Hall alongside Subaru, Fiat, Mitusbishi and Mini. This provided an incredible opportunity to re-image every aspect of Scion's show experience - the architecture, the media, the displays, and how they all work together to create a memorable and engaging visitor experience.