With the inclusion of publicly-accessible shops, restaurants and terraces at various levels along the west side of the building facing a public park, the project extends the public realm vertically, allowing for great views of the San Diego Bay and the events that occur along the waterfront. As a nod to the history of the site as the former location of Lane Field ballpark, these retail and terrace spaces step back from the park in such a way as to recall the bleachers of old.

The complex’s name, BRIC, is in reference to the site’s location at BRoadway and PacifIC. Phase Two will include a 400-room full-service hotel that is also being designed by John Portman & Associates.