The purpose of architecture, as I see it, is first and foremost to create a human environment for human beings. Yet, modern society has lost the value of man and thus created a feeling of alienation between man and the environment. An apartment building is much beyond shelter; its Timeless test is in its capacity to create emotional experience and human relationship between man and environment – a sense of belonging.

The residential project designed by me in Tel-Aviv was built on a site assigned for an ordinary apartment building. As opposed to the common apartment buildings being built today, which normally create an anonymous and uniform environment, here a fundamentally different approach was made.

The intention was first to create a place where the tenants will feel at home, from the moment they enter the site until they reach their private apartment, and secondly to create a building that will contribute significantly to the public space of which its boundaries it defines. As in any organic system, each building has its own uniqueness and power, but at the same time always functions as part of a larger environment for which its existence and wholeness it is responsible for.