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George Carranza

George Carranza

New York, NY, US

 

About 

George Carranza

141 W. 75th St. #4B

New York, NY  10023

(646) 379-0559 

georgecarranza14@gmail.com

OBJECTIVE:
To work in an environment that pushes the current limits of my abilities as a designer and allows me to grow professionally through active involvement in a wide range of work responsibilities.

 

EDUCATION: 

Graduate Degree Candidate (2nd Year) The City College of New York, NY

Major:  Master of Architecture
Fall 2011 – Class of 2014

Graduate Degree Candidate  The Academy of Art University, San Francisco CA
Major:  Master of Architecture
Fall 2010 – Spring 2011

 

Bachelor of Arts Degree   California State University of Fullerton, Fullerton CA
Major:  International Business
Minor:  Latin American Studies

SPECIAL SKILLS:

Programs:    Autocad, Revit, Rhino, Maxwell, Sketchup, Photoshop, Illustrator, Indesign, 3DS Max Languages:  Bilingual - Spanish; Read, Write, Speak

COURSEWORK:

The City College of New York

Architecture Studio 4 – Housing Design
Architecture Studio 3 – Comprehensive Design

Structures 3 – Steel & Concrete Design
Structures 2 – Wood & Concrete Design
Structures 1 – Statics
 
Environmental Systems 2 – Lighting & Acoustics
Environmental Systems 1 – HVAC

Materials Construction 2 -  Steel & Concrete
Materials Construction 1 – Wood & Concrete
Site Technology 1 – Landscape Architecture

 

WORK EXPERIENCE:

Account Executive                                    
Oct. 2009 – Oct. 2010    NBC Universal    New York, NY

Account Executive specializing in digital ad sales for NBC Lifestyle Integrated Media, a digital multiplatform national network of lifestyle content websites:

*Broke new business for major advertisers including Chase Retail $200K, Verizon Fios $185K, Verizon Wireless $200K, Tory Burch $75K, New York Times $75K, Burberry $50K, and Neiman Marcus $50K.
*Currently managing a portfolio of approximately $5MM in digital business for NBCLM in various categories including wireless, retail, luxury, financial and travel.
*Built and established strong relationships with new media agencies in the NY Territory such as Morpheus, Carat, Horizon, Razorfish, Moxie Interactive and in South East territory with MediaEdge, Fitzgerald, Nurun, McKinney, Razor, Moxie and Initiative.
*Built and established strong client direct relationships with key accounts such as AT&T, Bank of America, Coty and Visa.
*Leveraged passed business relationships to break new online revenue in the travel category for advertisers such as Canadian Tourism Commision in the amount of $100K
*Pitched and sold NBCLM first mobile advertising program to Focus Features in the amount of $50K.

Online Account Manager    Nov. 2007 – May 2009    New York Magazine   New York, NY

Sales Representative specializing in online advertising sales for a Nymag.com, a lifestyle entertainment destination and national magazine website:

*Managed a business portfolio of approximately $3MM in digital business for Nymag.com in various categories including entertainment, retail, fashion, beauty, financial and travel.
*Broke new business for AOL.COM in the amount of $185K by pitching an integrated marketing program that included online editorial sponsorships, site takeovers, a custom event and a call to action in-book component.
*Sold Nymag.com’s first mobile blog sponsorship to Montreal Tourisme $85K complete with custom editorial integration units, sponsorship logos and site roadblocks.
*Managed the creation of a microsite for Quebec Tourism $175K which included custom advertorial content, creation of flash banners, content integration boxes, e-blast newsletters, traffic touts, and an in-book travel guide component.
*Participated in sales team effort in breaking new financial advertiser account HSBC for an integrated buy totaling $752K which included a complete site and magazine buyout.
*Pitched and sold custom media plans to Unilever Dove $110K and British Airways $100K which included online editorial sponsorships, video roadblocks, sponsor logos and content integration units.
*Built new client relationships and worked closely with top digital agencies such as Digitas, Mindshare, Carat, PHD, Weiden & Kennedy, OMD, Initiative, Media Kitchen, Hill Holiday, WebLiquid, MediaStorm, Draft FCB, MediaContacts, T3 and Special Ops.
*Increased travel category revenue 250% by closing new business for the following accounts: British Airways $150,000 Net, Canadian Tourism $378,000 Net and Quebec Tourism $175,000 Net

Sales Representative     Jan. 2007 – Nov. 2007    People En Espanol   New York, NY
Sales Representative for People En Espanol specializing in online and print ad sales for a Hispanic celebrity entertainment magazine:

*Worked as a team member of the product launch team of PeopleEnEspanol.com
*Sold a People En Espanol franchise event “Fiesta” sponsorship to Anheuser-Busch in the amount of $25,000 Net *Pitched and closed new online beauty business for Clinique in the amount of  $25,000 Net *Worked on new business development and proposals for the following accounts:  Maybelline Garnier $50,000, Coke $25,000, and GSK $125,000 Net *Pitched and closed new business for Berlex Mirena in the amount of $25,000 Net      *Account manager for major accounts such as PepsiCo, The Children’s Place, Absolut Vodka, Kraft Foods, Unilever Beauty, Unilever Foods and ET Browne *Managed business relationships with Media Directors and Planners at agencies such as MediaEdge, MPG,Mediacom, MediaVest, Moxie Interactive, Agency.com and Digitas.

Junior Account Manager                         
Dec. 2005 – Jan. 2007    Dow Jones & Co.    New York, NY   

Advertising Junior Account Manager for The Wall Street Journal International Department, specializing in Business to Business advertising sales for the technology, oil, financial and business services industry:
*Responsible for working directly with the Senior Account Executive and advertising agencies to create media proposals for advertising opportunities in the international edition of The Wall Street Journal newspaper and other Dow Jones financial publications. *Assisted in the sales presentation of media plans for luxury and business services accounts such as Coach and DHL ranging from $100,000 Net to $200,000 net dollars in sales revenue. *Account Coordinator for major accounts such as Chevron, Exxon Mobil, IBM, Intel, Accenture, Oracle, GE Corporate, DHL, Nortel Networks, Computer Associates, Coach and Wachovia. *Responsible for assisting in sales development throughout Latin America in the education and travel services industry. *Pioneered selling effort of advertising opportunities to tourism boards and universities throughout Latin America by creating sales letters and translating marketing materials.


Marketing Consultant Jun. 2005 – Oct. 2005                          

Seaforce, Co.               Glasgow, Scotland 

Designed, implemented and created a variety of new marketing strategies for Seaforce, a leading company in the tourism industry in Scotland:
*Submitted and won a major proposal for a contract with the Glasgow City Council and the Waterways Trust of the United Kingdom to offer services to 150 schools as a part of a regional water safety project for children. *Pitched and secured a long-term financial contract with a local college to offer services as part of an educational enhancement to academic programs. *Pioneered the opening of a new strategic base in Glasgow City Center to increase market share, scheduled    to begin operation in October 2005. *Implemented a new product line of service that increased monthly sales by 20%. *Created and implemented a new marketing plan by identifying and targeting five new market segments. *Designed a new business model by analyzing product mix and increasing focus on most profitable lines of service. *Researched and managed the creation of sales letters and customer databases for various market segments.
 
INTEREST & ACTIVITIES:


*Life Drawing Courses – School of Visual Arts 2007-2011
*Spanish Literature and Latin American Studies *Studied and lived in Mexico, 1991-1996
*Studied Abroad in Madrid, Spain-Winter of 2004/2005 *Lived and worked abroad in Glasgow, Scotland – Summer/Fall 2005
*Lived in Barcelona, Spain – Summer 2009
*Traveled to a total of 12 countries and 32 cities abroad

 

REFERENCES: 

Available Upon Request

Employment 

NBC Universal, New York, NY, US, Advertising Account Executive

Account Executive specializing in digital ad sales for NBC Lifestyle Integrated Media, a digital multiplatform national network of lifestyle content websites.

Oct 2009 - Oct 2010
 

New York Magazine, New York, NY, Online Account Manager

Sales Representative specializing in online advertising sales for a Nymag.com, a lifestyle entertainment destination and national magazine website.

Nov 2007 - May 2009
 

Time Inc - People En Espanol Magazine, New York, NY, Sales Representative/Assistant Director

Sales Representative for People En Espanol specializing in online and print ad sales for a Hispanic celebrity entertainment magazine.

Jan 2007 - Nov 2007
 

Dow Jones & Co - The Wall Street Journal, New York, NY, US, Junior Account Manager/Sales Assistant

Advertising Junior Account Manager for The Wall Street Journal International Department, specializing in Business to Business advertising sales for the technology, oil, financial and business services industry.

Dec 2005 - Jan 2007
 

Education 

The City College of the City University of New York - The Spitzer School of Architecture, New York, NY, US, MArch, Architecture

Third year M. Arch student at The City College of New York. Candidate for class of 2014.

Sep 2011 - current
 

Academy Of Art University, San Francisco, CA, US, MArch, Architecture

Sep 2010 - May 2011
 

California State University, Fullerton, Fullerton, CA, US, BArch, International Business

Sep 2000 - May 2005
 

Areas of Specialization 

Skills 



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