Archinect
George Carranza

George Carranza

New York, NY, US

 

About 

I'm extremely passionate about architecture, design and the built environment.  I have a strong interest in understanding the relationships between the context, site and program in order to build arguments for formal gestures that are performative and diagrammatic; aiming to express and communicate the complexities of the urban landscape.  As a former marketer and seller, I understand firsthand the challenges behind branding strategies through advertising campaigns.  As a designer, I'm now able to merge my expertise in branding with design to achieve architecture that reflects a high level of design, personalized environments and the need for a striking visual identity.

Most recently I had the opportunity to work as a Design Assistant for an award winning and published architecture office in which I focused on the preparation and development of schematic, design and construction documents for mixed residential high-end projects.  Some of my accomplishments at this firm include working on the development of design documents for a major city competition of a 1.2M SF mixed residential high-end project, which the firm won in December of 2013.  I also have professional experience using all major design programs to develop design and construction documents with Revit and Autocad as well as advanced 3D modeling and rendering skills using Rhino, Sketchup, 3DS Max, Vray, Maxwell and Adobe Suite programs.  I’m a fast learner with the ability to quickly and independently learn your office design standards, required software and overall practices.

Prior to my academic studies in Architecture I had the opportunity to work as a Account Manager for major media companies such as NBC Universal, People Magazine, New York Magazine and The Wall Street Journal. Having worked in advertising sales for several years I was able to build a strong professional background in a corporate environment and general office administration, preparing responses to RFP's and RFI's, proposal and contract writing, project management, business development, revenue reports, designing branding materials and creative assets for multi-platform marketing campaigns.

What I can offer your office, that sets me apart from others, is quality work, attention to detail, excellent communication skills with the finesse and expertise of a former marketing Account Manager with significant experience in project management

Employment 

City College of New York. The Bernard and Anne Spitzer School of Architecture, The Grove School of Engineering, Division of Science., New York, NY, Research Assistant

Research Assistant to the Director of the History & Theory Program at the Spitzer School of Architecture for The City College of New York responsibilities involved primary and secondary level research regarding urban planning on Public Schools; Researching construction documents at the Municipal Archives Department; Writing abstracts and executive summaries for forth coming essays and books.

Jun 2013 - Dec 2013
 

ODA-Architecture, New York, NY, Design Assistant

Design Assistant to the Principal and Executive Director; Responsibilities ranged from working on schematic and design documents for city competitions and high-end mixed residential projects to schedule management; Writing proposal letters and contracts; Responding to RFP's for new business development.

Jun 2013 - Dec 2013
 

NBC Universal, New York, NY, US, Senior Account Manager, Marketing & Advertising

Senior Account Manager specializing in digital marketing and advertising for NBC Lifestyle Integrated Media, a multi-platform national network of lifestyle content websites; Responsibilities involved project management; Responding to client RFP's and RFI's; Branding strategy for marketing campaigns; Design and creation of assets for multi-million dollar advertising campaigns in addition to new business development.

Oct 2009 - Oct 2010
 

New York Magazine, New York, NY, Account Manager, Marketing & Advertising

Account Manager specializing in online advertising sales for a Nymag.com; Responsibilities involved branding strategy for marketing campaigns; Responding to RFP's and RFI's for new business; Design and execution of marketing assets and deliverables for advertising campaigns; Worked on comprehensive quarterly revenue reports to management; Managed a business portfolio of approximately $3MM in digital business for major advertisers.

Nov 2007 - May 2009
 

Time Inc - People En Espanol Magazine, New York, NY, Account Manager, Marketing & Advertising

Account Manager for People En Espanol specializing in online and print ad sales for a Hispanic celebrity entertainment magazine; Responsibilities involved responding to RFP's and RFI's for new business development; Creation of marketing presentations for newly redesigned digital platforms; Coordinating and trafficking creative assets for ads; Prepared responses to proposals for both print and online advertising campaigns.

Jan 2007 - Nov 2007
 

Dow Jones & Co - The Wall Street Journal, New York, NY, US, Sales Assistant, Marketing & Advertising

Sales Assistant for The Wall Street Journal International Department, specializing advertising sales; Responsibilities involved assisting two Senior Account Executives; Managing calendars, travel and expenses; Preparing responses and presentations for new RFP's; Trafficking and managing the placement of ad pages in the print editions of the journal.

Dec 2005 - Jan 2007
 

Education 

The City College of the City University of New York - The Spitzer School of Architecture, New York, NY, US, MArch, Architecture

Master of Architecture Degree Graduate from The City College of New York, Class of 2014.

Sep 2011 - May 2014
 

Academy Of Art University, San Francisco, CA, US, MArch, Architecture

Sep 2010 - May 2011
 

California State University, Fullerton, Fullerton, CA, US, BArch, International Business

Business Degree with a concentration in International Business with specialization in Spanish language.

Sep 2000 - May 2005
 

Awards 

University Honors & Scholars, Honorable Mention

2005
 

Areas of Specialization 

Skills 



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