George Carranza

George Carranza

New York, NY, US



I'm extremely passionate about architecture, design and the built environment.  I have a strong interest in understanding the relationships between the context, site and program in order to build arguments for formal gestures that are performative and diagrammatic; aiming to express and communicate the complexities of the urban landscape.  As a former marketer and seller, I understand firsthand the challenges behind branding strategies through advertising campaigns.  As a designer, I'm now able to merge my expertise in branding with design to achieve architecture that reflects a high level of design, personalized environments and the need for a striking visual identity.

Most recently I had the opportunity to work as a Design Assistant for an award winning and published architecture office in which I focused on the preparation and development of schematic, design and construction documents for mixed residential high-end projects.  Some of my accomplishments at this firm include working on the development of design documents for a major city competition of a 1.2M SF mixed residential high-end project, which the firm won in December of 2013.  I also have professional experience using all major design programs to develop design and construction documents with Revit and Autocad as well as advanced 3D modeling and rendering skills using Rhino, Sketchup, 3DS Max, Vray, Maxwell and Adobe Suite programs.  I’m also a faster learner with the ability to quickly and independently learn your office design standards, required software and overall practices.

Prior to my academic studies in Architecture I had the opportunity to work as Project Manager for major media companies such as NBC Universal, People Magazine, New York Magazine and The Wall Street Journal. Having worked in advertising sales for several years I was able to build a strong professional background in a corporate environment and general office administration, project management, business development, revenue reports and quarterly budget analysis/tracking, designing branding materials and building client relationships by managing marketing campaigns for major advertisers. 


City College of New York. The Bernard and Anne Spitzer School of Architecture, The Grove School of Engineering, Division of Science., New York, NY, Research Assistant Internship

Research Assistant to the Director of the History & Theory Program at the Spitzer School of Architecture for The City College of New York responsibilities involved primary and secondary level research regarding urban planning on Public Schools; Researching construction documents at the Municipal Archives Department; Writing abstracts and executive summaries for forth coming essays and books.

Jun 2013 - Dec 2013

ODA-Architecture, New York, NY, Design Assistant

Design Assistant to the Principal and Executive Director; responsibilities ranged from working on schematic and design documents for city competitions and high-end mixed residential projects to schedule management, proposal and contract preparation, responding to RFP's to new business development.

Jun 2013 - Nov 2013

NBC Universal, New York, NY, US, Senior Project Manager

Senior Project Manager specializing in digital ad sales for NBC Lifestyle Integrated Media; Responsibilities involved account and project management, business development, implementation and execution of multi-million dollar advertising campaigns with high profile clients such as Chase, NYT and Verizon.

Oct 2009 - Oct 2010

New York Magazine, New York, NY, Digital Project Manager

Digital Project Manager specializing in online advertising sales for a; Responsibilities involved tracking revenue and budget goals; worked on comprehensive quarterly revenue reports to management; built an extensive database of new leads and client contacts; managed a business
portfolio of approximately $3MM in digital business for major advertisers.

Nov 2007 - May 2009

Time Inc - People En Espanol Magazine, New York, NY, Project Manager, Print & Digital

Project Manager for People En Espanol specializing in online and print ad sales for a Hispanic celebrity entertainment magazine; responsibilities involved coordinating and trafficking creative assets for ads; responding to RFP’s for advertising campaigns and preparing responses to proposals for both print and online advertising campaigns.

Jan 2007 - Nov 2007

Dow Jones & Co - The Wall Street Journal, New York, NY, US, Sales Assistant

Sales Assistant for The Wall Street Journal International Department, specializing advertising sales; Responsibilities involved assisting two Senior Account Executives; managing calendars, travel and expenses; trafficking and managing the placement of ad pages in the print editions of the journal.

Dec 2005 - Jan 2007


The City College of the City University of New York - The Spitzer School of Architecture, New York, NY, US, MArch, Architecture

Master of Architecture Degree Graduate from The City College of New York, Class of 2014.

Sep 2011 - May 2014

Academy Of Art University, San Francisco, CA, US, MArch, Architecture

Sep 2010 - May 2011

California State University, Fullerton, Fullerton, CA, US, BArch, International Business

Business Degree with a concentration in International Business with specialization in Spanish language.

Sep 2000 - May 2005


University Honors & Scholars, Honorable Mention


Areas of Specialization 


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