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Kerstin vom Hagen

Kerstin vom Hagen

New York, NY, US

 

About 

  • Successfully delivered 40+ flagship stores, pop-up stores, shop-in shops, roll-outs and headquarters for a high-end clientele.
  • Proven track record to deliver within budgets and fixed deadlines.
  • Develop innovative branded environments that drive traffic and sales.
  • Stay current with technology to ensure optimal integration and effective end user experience.
  • Keep up to date with trends, and new and sustainable materials and methods.
  • Capture the brand's story with innovative merchandising.
  • Strategically plan spaces with successful traffic flow that invites customers to engage with products.
  • Develop project-specific fixtures, furniture and displays that tell the brand's story and connect with the customer's emotional experience.
  • Manage design and production processes while strictly observing budgets and time lines from start to finish.
  • Offer leadership, guidance and assistance to project team.
  • Hospitality, residential and corporate design.
  • Renovate and expand brownstones/townhouses/apartments from start to finish.
  • Consulting.

Elsewhere:

Employment 

KVHid LLC, New York, US, PRESIDENT

• Lead design projects from concept to completion.
• Strategically plan spaces with a successful traffic flow that invites customers to engage with products.
• Design brand enhancing project specific furniture, fixtures and displays.
• Capture the brand's story with innovative merchandising.
• Integrate state of the art technology for effective end user experience.
• Research and specify FF&E, develop custom materials and methods of fabrication.
• Manage design and production processes while strictly observing budgets and time lines from start to finish.
• Offer leadership, guidance and assistance to project team.
• Consulting.

Specialty Fields:
Branded retail environments: flagship stores, roll-outs, shop-in-shops and pop-up stores.
Contract design: offices, lobbies, multi-unit buildings.
Residential design, renovations, expansions and decor.
Hospitality design.

Dec 2011 - current
 

BGSI Studio International, New York, NY, US, CONSULTANT

Developed new renovation concept for lounge, custom-designed built-ins, furniture and finishes (for Royal Caribbean Azamara Journey cruise ship).

Jan 2012 - May 2012
 

RPG, New York, NY, US, DESIGN DIRECTOR RETAIL GROUP

• Provided team leadership through all phases of the design process.
• Established creative direction and generated concepts for (18) renowned fashion and beauty brands for flagship stores, shop-in-shops and headquarters.
• Followed through design development to shop drawings and construction documentation.
• Planned spaces for 10,000sf headquarters. Specified FF&E for commercial and retail projects. Designed custom furniture, fixtures and finishes.
• Allocated and mentored new team members. Established project teams.
• Partnered closely with project managers to the end of the construction process to ensure the design intent, deadlines and budgets were met.
• Improved departmental processes and fee structure by identifying individual project phases and time lines.
• Played instrumental role in building new retail design department.

May 2003 - Nov 2011
 

SEE Ltd., New York, NY, US, INDEPENDENT DESIGN CONSULTANT

Consulted on residential projects as independent contractor of high-end European furniture showroom.

Nov 2001 - May 2003
 

VHID Inc., New York, NY, US, CREATIVE DIRECTOR

• Executed and managed residential and commercial projects from concept to completion.
• Consulted on various design projects.

Feb 2000 - May 2003
 

Naomi Leff & Associates, New York, NY, US, DESIGNER

• Completely reorganized material library within six weeks to be more efficient and easy to use.
• Promoted to intermediate designer in two months and assigned all FF&E aspects of the renovation of the United Airlines Red Carpet Club and First Class Lounge at LAX, Los Angeles.
• Key FF&E designer on Hilfiger by Tommy Hilfiger showroom and roll-out.

Mar 1999 - Mar 2000
 

MR Architecture & Decor, New York, NY, US, DESIGNER

• Developed bidding and construction documents, maintained budgets sheets. Managed construction process under supervision.

Jul 1998 - Feb 1999
 

Skidmore, Owings & Merrill LLP (SOM), New York, NY, US, Interior Design Intern

Assistant to Librarian.
Assistant to Senior Interior Designer.

May 1996 - Jun 1998
 

Gunther Lambert, Duesseldorf, Germany, DESIGNER VISUAL MERCHANDISING & PRODUCTS

• Designed home textile collection and tableware (Designs are still part of the current collection.)
• Developed marketing tools for sales representatives.
• Assisted in coordinating and styling of company lifestyle book shot on Mallorca, Spain.
• Managed company showroom.
• Responsible for merchandising of shop-in-shops in client stores
• Attended to V.I.P. private clients.

Sep 1993 - Aug 1995
 

Education 

Parsons The New School for Design, New York, NY, US, Bachelors, BFA Interior Design

Interior and furniture design

Sep 1995 - May 1998
 

Areas of Specialization 

Skills 



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