I have a pretty cool dual-role at Woods Bagot, a global architecture and design firm that allocates 2% of annual revenue to research.
First, I lead our global research unit to generate ideas, create solutions, and solve problems for clients. I envision future possibilities, spot emerging trends, expose market niches – and show clientele how to monetise these rare opportunities. I translate trends for developers that help them make an extra buck from their investments; I help occupiers look into the future to save a buck; I expose market gaps for hotel operators; I demonstrate profitable revenue streams for airports; and I guide institutional clients into the future of online service delivery. I work globally and across business verticals to develop solutions that are highly innovative, but grounded in implementation realities.
Second, I am part of the firm’s global consulting discipline. I am best qualified to deliver solutions that are human-scaled and business-driven: a global analysis of commercial tenants for Brookfield; the repositioning of a global cosmetics retailer in Bloomingdale’s; a strategy to incentivise MNCs to set up shop in Sydney; the consolidation of the world’s third largest petrochemical corporation into a 250,000m² headquarters.
Both of my roles focus on the development of global client relationships.
This doesn't keep me very busy... so I contribute to Architectural Record, Urban Land, AIArchitect, and Archinect, and consult for ZweigWhite and ExecSense. I started teaching at the University of Melbourne’s MSD in 2012, and previously taught at Columbia University’s GSAPP in New York.
Woods Bagot profile
Industry Outlook 2011, Tue, Jan 11 '11
2011 is going to be a great year for some architects. And not such a good year for others. It all depends on where you are and what you do. It's mostly good news for architects in the Northeast and the Midwest. Here, business conditions will continue to improve over the next 12 to 18 months ...
M&A Transactions to Continue Momentum , Tue, Jun 23 '09
The last three years of architectural finance have been characterized by a succession of high-profile mergers and acquisitions.
The University of Melbourne, Adjunct Professor
Woods Bagot Architects PC, Global Research Manager
Columbia University, Adjunct Professor
Design Laboratories , Project Manager
Bierman Design, Inc., Project Manager
The University of Sydney, MArch, Bachelor of Architecture (summa cum laude)
The University of Sydney, Bachelors, Bachelor of Science (Architecture)