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Cynthia Ross

Cynthia Ross

New York, NY, US

 

About 

You'll find my skills set very diverse.  Should you have a position you think would match my ability to market, train, develop business and/or take care of your existing clientele, please contact me.   

With my children grown, I would love to relocate to a state with four seasons.  I’m flexible.  Since Orange County, CA is currently my home, I would consider a firm here as well.    It would be my pleasure to fly to any of corporate location for a face-to-face interview.  I am eager to find my new career home and to get started! 

Since leaving my 4-year position as VP Client Relations and Business Development at Hatch Design Group (HDG @ www.hatchdesign.com), I have been searching for a firm that offers integrated services.  During my tenure at HDG, I was very limited in that we offered only interior design services, had only one licensed office in California, did no LEED work, and had no licensed architects. I would love to have the opportunity to represent a firm with national and international offices, brand and strategy specialists, designers and architects, LEED AP professionals, and construction management services.  Since my database of clients is vertical, it would also be wonderful to represent a firm licensed in 50 states and if possible, other countries.

My book of business includes theme parks and entertainment, resort destinations, national and international hotel brands as well as casinos and restaurants.  Many of these clients have a need for retail stores within their projects.  Building long-lasting relationships through integrity-based ethics and smart, strategic planning is, and has always been, my passion.

I am capable of seeking new clients as well as my own book of business.  I adore customizing a presentation that is built around client’s goals and dreams and to then show them we are capable of delivering their expectations. 

My background includes working closing with the contracts department to write a proposal that is then shared face-to-face in order to address any questions a client may have.  Once secured, I enjoy overseeing their projects with the team in order to ensure no question goes unanswered along the way.  I have found these techniques allow me to expand the original field of play into vertical projects across the nation.

As a LEED AP, I have always been eager to pursue companies seeking a LEED certification level.  Therefore, this too would be particularly exciting for me as I am a definite advocate of sustainability.  Please view my website at www.greenribbonproductions.com.  This is a company I started at the front of the recession.  I stopped pursuing work for GRP when I accepted the position at Hatch Design Group. 

Should you have the opportunity to view Hatch Design Group’s website, please note that I created the design and content for every item.  This includes the design of the website as well as all the newsletters and marketing materials.  (The actual formatting work was done by professionals.)  You may view my entire skills set in the attached resume.

Again, thank you for your time and consideration.  I wanted to provide you with as much information as I possibly could in a cover letter.  

Warm Regards,

Cynthia Ross

Cynthia Ross | LEED AP

C. 949.943.0023

cynthia2ross@gmail.com

Employment 

Longobart-Ross Consulting, Mission Viejo, CA, US, Owner and Consultant

Start-up consultancy focused on providing clients with an array of solutions based upon their needs. Our motto is there is always growth potential of some kind in every company. At LRC, we are dedicated to helping our client find their opportunities.
 Team Training: How to Climb the Corporate Ladder in the Government Sector; How to Work Together as a Team; The Art of Delegation; Improving Motivation; How to Maintain Customers for Life; and the Power of Positive Thinking.
 Consultant Services: Train Your Sales Team Customer Service Skills & How to Generate Higher Sales; Building A Strategy to Pursue the Government Sector; Learning the Language of the Government Sector; Develop Leadership Skills and Incentive Programs; Develop New Business Strategies and Innovative Marketing Materials; Building a Vertical Alliance Program
 www.longobart-ross.com

Jan 2014 - current
 

Hatch Ltd., Costa Mesa, CA, US, VP Client Relations and Business Development

Merited rapid promotion from the position as National Business Development Director with a leading provider of interior and food facilities design for the hospitality industry. Built, maintained and expanded the firm’s marketing efforts while preparing and leading all presentations that were given to clients throughout the country. Led the company’s strategic development and client relations program to expand the firm’s market both nationally and vertically. Responsible for ensuring that the needs of all clients, new and existing, were communicated fully within the company to make certain the highest level of service was provided.
 Marketed the firm nationally to gain approval with 87 global and domestic hotel brands, including Hilton Worldwide, and its Waldorf Astoria Collection, Sheraton, Starwood, Wyndham, Marriott Worldwide, and Host Hotels and Resorts.
 First two years brought in $6.5 million in proposals at an average of $75,000 per project. January - December of 2013, brought in over $5.5 million in proposals, with several projects over $200K and additional national projects contracting in 2014.
 Grew the firm from a staff of 13 to 34.
 Aggressively pursued and secured new client relationships. A few are USC, Disney, Merlin Entertainment, Boyd Gaming, Ameristar, Pinnacle, Delaware North and Starbucks.
 Worked as the project’s point person for every project throughout the RFP, proposal, conceptual, schematic, design development, construction, procurement and installation phases.
 Successfully established alliances with architects, entitlement firms, general contractors and landscape architects in order to offer a turn-key approach to clients and expand opportunities.
 Successfully implemented operational strategies, including the development of master contracts and master plans.
 Created, wrote and developed marketing materials, newsletters and descriptive project narratives.
 Created, authored and directed an internship program for Business Development and Marketing with 34 graduates.
 Developed and implemented all public relations programs: media advertising, radio, personal interviews, community awareness marketing and events for both realtors and the public

Jul 2010 - Dec 2013
 

Green Ribbon Productions, Newport Beach, CA, Founder + Executive Producer

Spearheaded the development of a production company providing films to educate and promote LEED-Rated buildings, green-approved products, services, and events. Set up business, designed company website, developed client database and led development of all products and marketing initiatives. Responsible for creation of all company procedures and processes.
 Exclusive writer and Executive Producer on a wide variety of film projects including MetLife Insurance, owner of Main Street Village Apartments; LEDtronics LED Lighting Solutions, MEMA and the City of Santa Ana.
 www.greenribbonproductions.com
 Developed and implemented all public relations programs: media advertising, personal interviews, community awareness marketing
 Wrote scripts for all video productions
 Worked with cameramen, video editors and final film production crews
 Hired and managed voice-over artists for all commercial productions
 Voice-over artist
 Worked with final production staff to edit films for sound and content

Nov 2008 - Jul 2010
 

Marx|Okubo Associates, Inc., Irvine, CA, US, Client Relations Manager

Provided diverse executive support for new and existing clients, architects and engineers for project management, forensics, owner's representation, and condition assessments for both acquisition and disposition. Handled entire proposal process, including client interaction and coordination; procuring sub-consultant quotes; executing contracts and coordinating teams for southern California. Additional responsibilities included management of all incoming and outgoing correspondence, event scheduling, coordination of project scheduling, and serving as first point-of-contact on all new business.
 Increased overall productivity on a company-wide basis through development of national marketing materials and a customer relations database.
 Executed contracts and coordination of teams for Southern California, $5.4 Million in 2007.
 Dealt with national Asset Owner and Managers (J.P. Morgan Chase, Essex Property Trust, UBS Realty Investors, GE Capital Real Estate and more) for projects on the southern Sunbelt for new business, RFPs and proposals, obtained sub consultant bids and coordinated the teams.
 Coordinated a four-day event hosting 40 of the company’s largest national clients, the company’s corporate executives and all spouses. Extensive planning included coordinating all meals, both within the resort and at selected restaurants outside the resort; selection of wines; coordination of all outings, a golf event, am and pm gifts, travel, setting up and implementing two full days with four rotating classes; developing presentation materials; the creation of all signage and maps; creation of 25-year anniversary logo; creation of event schedule; and a special finale anniversary party for the company.

Nov 2005 - Jul 2008
 

INDEPENDENT BUSINESS DEVELOPMENT CONSULTANT, various locations, Business Development Consultant

Hired within a variety of industries including software sales for Quantum and WellFound Decade, a civil engineering firm and a Comp USA to research then secure new lines of business. Researched and developed new client portfolios, company databases, marketing strategies and materials; called upon C-Level Executives to introduce and present the firm; then handled client interactions; scheduled executive meetings; and served as liaison between executives, sales teams and clients.

Jan 1993 - Nov 2005
 

Education 

USGBC, LEED AP

Jan 2010 - current
 

CA Dept. of Real Estate, Realtor

Top Realtor in St. Louis, MO - won Governor's Club, Lifetime Member Million Dollar Club
Currently licensed in the state of CA

Jan 1995 - current
 

Areas of Specialization 

Skills