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The high psychological cost we pay for boring buildings

Neuroscientists at the University of Waterloo partnered with the Guggenheim Museum’s urban think tank to study which cognitive effects the especially long and bland facade of the Houston Street Whole Foods Market in a lively Lower Manhattan neighborhood had on passersby. (Image via nymag.com)

Neuroscientists at the University of Waterloo partnered with the Guggenheim Museum’s urban think tank to study which cognitive effects the especially long and bland facade of the Houston Street Whole Foods Market in a lively Lower Manhattan neighborhood had on passersby. (Image via nymag.com)

Neuroscientists at the University of Waterloo partnered with the Guggenheim Museum’s urban think tank to study which cognitive effects the especially long and bland facade of the Houston Street Whole Foods Market in a lively Lower Manhattan neighborhood had on passersby. (Image via nymag.com)