NE—AR  in partnership with MESO DIGITAL INTERIORS & MESO WEB SCAPES, have collaborated in the redesigning of the Product Information Centre of BMW Welt in München, Germany.

Before the highlight of the visit to the BMW Welt, the automobile takeover, BMW offers the possibility to receive a thorough briefing in the specially conceived Product Info Center. In this way you can get acquainted with your new BMW and its features before you really get into the car for the first time.

MESO and NE-AR were asked to redesign and conceptualize the existing PIC in order to upgrade its media functionality as well as its interior architecture and branding representation. In this way, we took an integrated approach, merging media content, media hardware and architecture, giving response to the clients brief.