This was a project I did on Trader Joe's ice cream. I love their product, but their photography and design seems a little out-dated. However successful the brand, sometime soon they may want to consider new ads and packing. Since I consider Trader Joe's to be a very homey and comforting brand I went for that look in my photography.
I also told included a story about my recent discovery of lactose intolerance. I made myself lactose intolerant. I don't know if I can ever forgive myself.
My Role: photographer, writer, food stylist, prop stylist
Additional Credits: Trader Joe's Grocery Store is where I bought all the food I used for the shoot // spoon & surface are my own // bowl from Anthropologie