I’m Laurie Fraser, and I have 16 years of progressive experience in Sales and Business Development in the Interior Design sector. I am presently the Principal, of L. A. Fraser Design and have worked on a self-employed basis designing residential, commercial and hospitality projects of high net worth clients in the Los Angeles area for the past 14 years. My recognition of some of my accomplishments includes; Two Time Winner of HGTV’s Designers Challenge, a featured spread for the Malibu Times Magazine, the Los Angeles Times, and a Historical Society interior’s spread for the UCLA Alpha Phi Fraternity. I designed and Executed the renovation of the Sky Bar Lounge at the historical world renowned Jonathan Club, and have also been featured in various publications.
I am currently looking to use my specialized skills in Interior Design, sales and marketing, customer service administration and management, that I achieved from my previous accomplishments to meet your expectations of Design Excellence.
L.A Fraser Design, Los Angeles, CA, US, Business Development Director, Principal Designer, Project Manager
L. A. Fraser Design & Associates - Los Angeles, CA 91604 (1998-2012)
Business Development Manager / Principal/ Interior Designer
Corporate , Hospitality & Residential Interior Design
Design Development Packages, Furniture and Finishes Budgets
Client Relations and Rapport
Highest Standard of Performance
Site Inspections, and
Verification of Design Intent
Excellent presentation and preparation skills
•Built a significant clientele and surpassed revenue targets by 20% yearly.
•Background in Corporate, Hospitality, and Residential Interior Design.
•Identified and implemented new ways to prospect new customers and maximize sales volume through existing clientele. This included cold calling, e-mail distribution, television shows and personalized presentations to a wide variety of potential new clients.
•Managed all aspects of residential and commercial Interior Design Projects, including marketing, negotiating contracts, conceptualizing design & presentations.
•Joined many design trade networks to build relations, increase communication and to stay on top of new products available to introduce to new and existing clients.
•Knowledgeable of all current product lines, focused attention to details and follow up with the clientele to ensure customer satisfaction of design implementation and service/product received.
Paramount Studios, Los Angeles, CA, US, Televison Art Director
Paramount Studios - Los Angeles, CA 90038 (1990-1998)
Television Art Director
•Key creative role in the development of concepts for the overall look of filmed events, TV programs, music videos, specials & infomercials.
•Collaborated with directors of photography to establish the visual feel and the specific aesthetic needs of the show.
•Supervised key personnel in other] departments including the production illustrator, special effects director, location manager, set decorators, prop master and grips.
•Directed the set construction, carpenters, painters, riggers, prop makers, and scenic artist.
•Established a unified visual appearance that branded each production.
New Horizons Computer learning School, Burbank, CA, US, Comp TIA, Microsoft Project Management, Auto Cad
Project Management Fundamentals, Project + Certification Comp TIA Certification
(2009 Objectives), Project 2010-Level 1and Level 2, 5927 Microsoft Office Project 2007, Managing
Projects, AutoCAD Level 1 and Level 2, Visio Professional 2010 –Level 1 and Level 2
New Horizons Computer Learning Centers
Rochester Institute of Technology, Rochester N.Y., Bachelors, Environmental Design
Interior Design, Architecture, Graphic Design, Fine Arts, Drawing Painting, Photography
HGTV Two Time Winner Designers Challenge, 1st Place
Featured Article in the Malibu Times Magazine, Los Angeles times, Historical Society UCLA Alpha Phi Fratenity Renovation.
Cable Ace Award for Comic Relief