Archinect
SOFTlab

SOFTlab

New York, NY

anchor

Melissa - We Are Flowers

We were excited to combine our exploration of technology and craft with the delicate nature of the We Are Flowers collection by Melissa. Nature often provides inspiration for our work and it has been a great opportunity to use one of nature’s most beautiful elements as a building material. We used over 20,000 translucent flowers to create a large immersive hanging surface in the New York flagship. It is both precisely engineered and yet has the enchantment of a vibrant hanging garden. The surface was designed specifically for the Melissa Gallery in New York. We engineered a Mylar net that is made of over 4,000 unique pieces.

The engineered nature of the installation is tempered by the delicacy and exuberance of the thousands of colorful petals we have attached to the surface. These flowers are placed in a more natural arrangement to combine the flowers and structural surface in a way that resembles a natural canopy of flowers. This canopy hangs down into the gallery at specific places to make the installation more immersive and spatial. Although we used significant digital technology to develop this installation, we hope it remains mostly hidden in order for everyone to experience the magic of a hanging garden of flowers. We imagine this installation as an extension of the We Are Flowers collection by Melissa: technically innovative with attention to every detail, but first and foremost a design that expresses sensuality through its form and brings joy and color to the Melissa experience.

 
 Read more

Status: Built
Location: 102 Greene St, New York, NY 10012
My Role: Designer
Additional Credits: Photos: Alan Tansey

 

Back to Top  ↑Back to Project List...

Please wait... loading